You.com challenges Google Search with a new look and a private mode

You.com sfida Google con un nuovo look e una modalità privata thumbnail

A new search engine, You.com, is challenging the dominance of Google, promising to the public better privacy e more elaborate results. The startup debuted on Tuesday, with $ 20 million in funding by venture capital firm and a big name in technology: Salesforce CEO Marc Benioff. Let’s find out all the details together.

You.com challenges Google

You.com, which is in public beta testing for the moment, it will not sell your personal information of users, it will not track them online born li will profile for targeted ads, the company says. The site offers a incognito mode that promises the full anonymity.

The search engine presents the results in one tile grid which separates the information based on search types such as websites, YouTube videos, tweets and TikToks. You.com is also allowing developers to propose and write extensions for further curate the search results.

Richard Socher, the former Salesforce chief scientist and natural language processing researcher, co-founded the startup alongside former Salesforce AI leader, Bryan McCann.

You.com joins a growing list of small businesses willing to challenge the search giant Google, which represents the 92% of searches worldwide, according to analytics firm StatCounter. DuckDuckGo, Brave, Ecosia and StartPage all promise one better privacy. Many of these companies use Microsoft’s Bing behind the scenes, but none of them have ever significantly dented Google’s dominance.

Google uses the personal information of its users for targeted advertising but is trying to adapt to the growing sensitivity to privacy. It also offers advice on private searches. Google did not immediately respond to a request for comment.

With antitrust regulators keeping an eye on Google’s business, it’s probably a good time to launch a rival search engine. Google promotes its own projects, for example by setting Google as default search engine in your Chrome browser and its phone software Android.