Electronics Arts Inc. and Lega Serie A, the pinnacle of the Italian football pyramid, announce a new partnership: the agreement, which kicks off with EA SPORTS FIFA 22, includes 14 teams with exclusive licenses, introducing into the game the peculiarities that make Italian football unique and that characterize each of its historic clubs. The agreement also includes the exclusive rights for activations relating to Serie A, including authentic Serie A integration into FUT Team of the Week, FUT Serie A Team Of The Season and the new EA SPORTS Player of the Month award.
Electronic Arts and Lega Serie A sign a partnership for FIFA 22
“This is the beginning of an exciting new partnership with Lega Serie A that allows EA SPORTS to continue to grow the love for football globally,” he said. David jackson, VP of Brand for EA SPORTS FIFA. “This collaboration with Lega Serie A further highlights our commitment to Italian football.”
EA SPORTS has also been appointed Title Sponsor and Partner of the Italian Super Cup which will take on the name EA SPORTS Supercup starting from the 2022-23 season. Fans will be able to see EA SPORTS content during the season in the Italian Cup, the Italian Super Cup and in the Serie A championship and on its digital platforms. The partnership will also provide the best Serie A gaming experience with the eSports eSerie A TIM competition, which will be played exclusively in EA SPORTS FIFA.
Electronic Arts has been making the FIFA series, the largest sports video game series in the world, for more than 20 years. FIFA offers unrivaled authenticity, allowing players to compete in the game most prestigious competitions and take control of the biggest clubs and players in the world of football, all with innovative and realistic gameplay.
In July, Electronic Arts announced EA SPORTS FIFA 22, available worldwide from October 1 and featuring the revolutionary HyperMotion next-gen gaming technology that elevates every moment on the pitch. With 17,000+ players in 700+ teams, 90+ stadiums and 30+ leagues, FIFA 22 is the only place you can play in iconic competitions such as, UEFA Champions League, UEFA Europa League, the brand new UEFA Europa Conference League, Premier League, Bundesliga, LaLiga Santander, CONMEBOL Libertadores and CONMEBOL Sudamericana.