Ahead of the ABB FIA Formula E World Championship 2021/22, the British racing team Jaguar Racing has announced a change of name and livery. With the accession of Tata Consultancy Services as title partner, the team will be known as Jaguar TCS Racing.
The rebranding of the team includes a revised livery Jaguar I-TYPE 5 racing car which will participate in the upcoming Formula E season. In addition, Jaguar TCS Racing has received further prominence within the motorsport division recently launched by Jaguar Land Rover as part of the company’s “Reimagine” strategy. Jaguar TCS Racing’s goal is to “Reimagining racing” and use this highly relevant motorsport activity to test, learn, develop, collaborate and share innovations, including cutting-edge electric vehicle technologies in Jaguar Land Rover, to benefit the future development of road cars. In particular, knowledge and technology transfer from Formula E will help “reimagine” the Jaguar brand as an all-electric luxury brand from 2025, coinciding with the company’s commitment to the Gen3 era of Formula E.
As part of the reorganization, James Barclay takes on the role of CEO of Jaguar Land Rover Motorsport Limited as well as the role of team principal of Jaguar TCS Racing. Jaguar Land Rover CEO Thierry Bolloré becomes president of the new organization. All future opportunities and benefits for the Jaguar and Land Rover brands will be explored through this newly formed division.
Jaguar TSC Rancing for the new Formula E championship does not change the drivers
Heading into the final Gen2 season following the team’s most successful Formula E campaign, which saw Jaguar Racing finish second in the World Team Championship, the British team boasts a highly competitive and efficient race car in the Jaguar I-TYPE 5, and one of the strongest pairings of drivers with Sam Bird e Mitch Evans that return to deliver speed, consistency and a great value Formula E experience.
Formula E remains a key priority for Jaguar Land Rover and the company’s “Reimagine” strategy. As the only fully electric world championship, Formula E offers an environment to test and develop new technologies for electric vehicles in a high-performance environment.
James Barclay, Team Principal Jaguar TCS Racing: “After months of hard work behind the scenes, presentation day is always very exciting and we are already looking forward to seeing what our chances are for next season. I welcome our new title partner, Tata Consultancy Services; it is a real honor to be able to collaborate together and we are delighted to start this highly innovative partnership. We were eager to make this announcement and it will be exciting to see a world-class company like Tata Consultancy Services join other prestigious Formula E brands. This past was our best season to date, we worked hard to improve further. our performances with the intent to get more wins, more points and to compete to win the championship. I am very happy to be the Team Principal of Jaguar TCS Racing, as well as incredibly proud to have been chosen for the position of Managing Director of Jaguar Land Rover Motorsport, our new sports division. During these months away from competitions, we have formed a new Motorsport Executive Committee dedicated to maximizing the opportunities deriving from our sporting activity, including the transfer of technology from the track to the road. Being an integral part of the process of reimagining the Jaguar brand towards a fully electrified future is something truly special. “
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