The Piaggio Group e Santander Consumer Finance they announced an agreement of global collaboration. The partnership allows the development of financial services that will serve to support the commercial structure of the Pontedera producer in various local markets.
Piaggio and Santander, partnership for financial services
With the new agreement, Santander becomes the new global partner of the Piaggio Group for i retail financial services. In this way, the two companies will be able to carry out joint activities, making the most of the new cooperation. And above all by customizing the offer according to the needs and strategy of the various Group brands.
The brands Piaggio, Vespa, Aprilia, Moto Guzzi, Derbi, Gilera they will have a specific financial strategy in the retail department. Ensuring motorcyclists of any abstraction of ad hoc financial services, designed for everyone.
A significant effort, given that the Piaggio Group sold 536,000 vehicles worldwide in 2021. An increase in + 11% compared to the previous year. And it once again confirmed its leadership in Europe with 22.7% of the scooter share across the continent.
The partnership between the two partners is exclusive and will cover the main European markets. In a first phase it will become active in countries that are not currently covered by other trade agreements. We are therefore talking about countries such as Austria, Belgium, the Netherlands, Greece and the United Kingdom, among others. Instead from the January 1, 2023 will also be activated for Italy, France, Spain and Germany.
In addition, Santander will also support the development of the Piaggio business in Latin America, the USA and Canada. Where it already has an important and widespread presence. Finally, there remains the possibility of extending the collaboration to other strategic markets as well.