Lynk & Co, a famous mobility brand, has seen its community grow by around 200%, welcoming new subscribers. Specifically, it went from a total of 60,000 people to 170.000 soci registered in seven markets: Holland, Sweden, Germany, France, Italy, Spain and Belgium.
Lynk & CO, the mobility brand has focused on radical simplicity
One of the starting points of Lynk & Co is not wanting to be the classic automotive brand, thinking of an offer that is based on a monthly subscription you seem to 550€ per monthwhich allows the community to have a 01 hybrid SUV and various services such as insurance, maintenance and road tax available.
And 2022 has given great satisfaction, with an increase in users of 200%.
“2022 has shown how powerful Lynk & Co’s message is, a force to be reckoned with. With our all-inclusive subscription we hope to show not only our members the radical simplicity of our idea, bringing sustainable and flexible solutions to the automotive industry. We are making great strides and in the right direction, we are grateful to the thousands of partners who choose Lynk & Co” he commented Alain VisserCEO di Lynk & Co.
Furthermore, also in 2022, the brand recorded an increase in the workforce, with 340 new workers worldwide, reaching a total of 800 people employed in the company. Particular attention is also dedicated to female employment, with a 45% of women hiredcreating a fair, progressive and sustainable society.
Not to be underestimated is the impact of the electrification not only of the vehicles, but also in the seven offices scattered throughout Europe and in the various clubs, demonstrating how the mobility brand takes the environmental issue.
The Clubs replace the classic concessionaires
The Clubs were born to replace traditional dealerships and showrooms, with comfortable spaces open to the public. There are currently 10 Clubs scattered throughout Europe and inside them it is possible to inquire about the 01 and book a test ride.
The spaces are also designed for the team, with innovative meeting rooms and products from sustainable brands such as Gear. During 2022, the Club staff welcomed over 10,240 people for a test drive with the 01 and hosted dozens of activities and events. In addition, three new clubs have opened their doors: Rome, Barcelona and Milan, which have thus been joined by Amsterdam, Gothenburg, Stockholm, Antwerp, Munich, Hamburg and Berlin. Soon new Clubs will open in France, Spain and Germany.
Lynk & Co innovation in Italy
Il Italian market is for Lynn & Co the second largest in Europe, with 20% of subscribers from all regions. The key elements for enrollment are: flexibility, sustainability, car design and digital features.
Among other things, in October 2022 the 01 won the podium in the ranking of plug-in hybrid registrations, plus delivery in Italy is now even faster, within 3/5 weeks. A great achievement to which is added the success of two Club openings in one year in Rome and Milan and the tripling of the level of resources, going from 10 to 31 employees.