Incredible numbers for Audiblewhich in 2022, in Italy recorded a + 7% on listening to podcasts compared to 2021. And the year isn’t over yet! A positive trend that has actually been going on for 6 years. All thanks to a large Audible catalog that includes some of the most listened to podcasts in Italy.
Just think that, only in the current year, they are well 15.4 million Italians who have listened to a podcast at least once on Audible. An increase of almost 1 million compared to the previous year, and constantly increasing after the exploit recorded in 2022.
In particular, the podcast format seems to appeal mainly to the very young. According to a recent report by NielsenIQ in fact i Millennials and the very young are confirmed as the largest podcast users in Italy. Il 77% of the respondents who said they listened to them were in the 18-24 age group. However, it is in the 25-34 age group that we find the “heavy users ”, those who listen to podcasts every day.
The main driver that pushes to listen to podcasts always remains there desire to get information and deepen current topics (38%), followed by desire to discover new content and new genres (32%) and the need for entertain and have fun (28%). But what exactly are they listening to?
The most listened to Audible podcasts of 2022 (and ever)
In choosing a podcast to listen to, for the 39% of the interviewees weighs a lot the theme, followed by the author or narrator and the sound design. Furthermore, social media and word of mouth they are the most effective tools for selecting new stories to listen to on headphones.
Here she is top 10 of the most listened to podcasts ever on the platform:
Below instead the ranking of the most listened to podcasts in 2022: