Aston Martin celebrates its 70th anniversary with a luxury event

Aston Martin celebra il 70esimo anniversario con un evento di lusso thumbnail
  • 70 years after the first entry into the American market, the activation of Aston Martin at the Concours d’Elegance di Pebble Beach 2021 it will be the biggest ever
  • In program two major Aston Martin product introductions; a global revelation and a North American debut
  • Aston Martin Cognizant Formula One™ Team AMR21 on display recognizes the return of the brand to the Grand Prix after 60 years
  • Gives Goldfinger at No Time to Die; Aston Martin honors long-standing relationship with the James Bond franchise 02 August 2021, Gaydon, Warwickshire: 70 years after the brand first entered the American market, Aston Martin will return to the prestigious Monterey Car Week in 2021 with its largest ever presence in the peninsula as the 1913 Aston Martin Club.

Positioned in a custom built 11,300 sq ft (1,050 sq m) luxury Club House in a prime location overlooking the hallowed 18th fairway of the Pebble Beach Golf Links above Stillwater Cove, Aston Martin’s 2021 space honors both the past and the present, while simultaneously looking ahead with the introduction of two new products that point to the future of the brand’s high-performance cars. Highlighting the weekend, the 1913 Aston Martin Club will host the North American debut of the new Aston Martin Valhalla – following its revelation at the British Grand Prix at Silverstone – as well as a global reveal of an exciting new product that extends the brand’s performance credentials one step further.

In addition to the two debuts, Aston Martin’s activation in the Peninsula this year will also include a selection of the brand’s specials, entry-level sports cars, GTs and SUVs, recognizing the British luxury marque’s past, present and future. Guests who will visit the Aston Martin Club 1913 will appreciate a display celebrating the brand’s return to top-tier Grand Prix racing after more than 60 years, using technology derived from Formula One® racing efforts to inform the brand’s new mid-engined road car strategy.

By sharing the luxury space, Aston Martin will also honor its relationship with the James Bond film franchise that has spanned more than 50 years. Plus, vehicles that embody the cutting-edge capabilities of the brand’s bespoke service, Q by Aston Martin – cars like the visceral V12 Speedster – will be on display for guests for the first time in America.

70 years of Aston Martin in the Americas

2021 is an auspicious year for Aston Martin in the Americas; it is the 70th anniversary of the brand that sells its first car in North America. The manufacturer’s 70 years of sales in the United States and, subsequently, Canada is a milestone and, over the course of those seven decades, the business has been taken in the hearts of luxury sports car enthusiasts across the continent.

In fact, about one in four of all cars built to date have found their first owner in North America, making the region hugely important to the brand’s commercial performance.

Shortly after it went into production in 1950 with its then new DB2 sedan, the house decided to expand its foothold and starting sales in the Americas as a way to capitalize on the new taste of the region for European sports cars in the immediate postwar years. As part of a nascent public relations campaign to raise brand awareness in the United States, a 1951 DB2 / 4 was shipped to the United States to be tested with leading automotive enthusiast publications.

Magazine Road & Track was among the first publications to get their hands on the car and wasted no time evaluating it correctly with none other than future World Grand Prix driver Phil Hill at the wheel. Tests and evaluation by US publications were a success; Road & Track proclaimed it “… one of the fastest and most manageable cars ever tested…” In fact, after concluding the evaluation Hill walked away from the test so impressed, he decided to buy the test vehicle himself; becoming one of the first buyers of the DB2 in North America, taking delivery on September 15, 1951.

The success of the DB2 in Nord America cannot be overstated. Of the 411 cars built, about a third came directly from the Aston Martin factory to owners in the United States. 70 years after its humble beginnings in 1951, there have been ups and downs for the company. Today, however, one thing remains the same; for the House the Americas still account for about 30% of Aston Martin sold around the world every year, making it the brand’s largest market by volume. Unit sales in the Americas more than tripled to over 1,000 vehicles in the first half of 2021, accounting for 36% of global sales with an increase in the mix from the previous year with strong DBX performance.

In 2021, the Americas has 35 dealerships dedicated in the United States, with five other dealerships in Canada, as well as individual locations in Mexico, Chile, Peru and, most recently, Brazil.

Reflecting on the 70 years of partnership between Aston Martin and North America, the brand’s CEO, Tobias Moers, said: “For seven decades, passionate drivers in the United States and Canada have had the opportunity to enjoy some of the greatest cars we have yet made. About a quarter of all the cars we’ve ever made have been sold in North America; American and Canadian investments, management and support have played an important role in the company’s history. I am very happy to see us celebrate not only this important anniversary, but also the lasting bond between our brand and the experienced and extremely enthusiastic brand of owners who appreciate our cars in North America today. ”

A global product reveal and a North American debut

Underlining the prestige and provenance of the vintage cars selected to be exhibited at the Concours d’Elegance in Pebble Beach, the house has chosen its own space overlooking this year’s event to present a world premiere of a new product from the brand that further extends the company’s performance credentials. The new product will be revealed on Thursday 12 August during a private VIP event and later it will be visible to theAston Martin Club 1913 from Friday 13 August, your invite.

Following its global revelation at the British Grand Prix in July, the automaker will bring its new Valhalla supercar to the Monterey Peninsula, where enthusiasts, fans of the brand and potential owners will be able to see it firsthand. With development led by Aston Martin CEO Tobias Moers, Valhalla is the latest and most significant product in the brand’s Project Horizon strategy to date; a car that will broaden the model portfolio to reflect the house’s presence in Formula One®, set best-in-class standards for performance, dynamics and driving pleasure and lead the transition from internal combustion to hybrid and, later, powertrains fully electric.

With a worldwide production volume strictly limited to 999 pieces in two years, Valhalla is a car that will expand the model portfolio for reflect the presence of Aston Martin in Formula One®, set best-in-class standards for performance, dynamics and driving pleasure and lead the transition from internal combustion to hybrid and all-electric powertrains.

Valhalla announces a new definition of the car manufacturer. With a plug-in hybrid powertrain (PHEV) a motore centrale da 950 CV (937hp), carbon fiber and aerodynamic structure modeled on the pioneering philosophy first seen in the revolutionary Aston Martin Valkyrie, Valhalla will bring the perfect balance between hypercar performance and advanced powertrain, driving dynamics and sophisticated and unique design materials to truly redefine the supercar industry. Read more about Valhalla here.

Q Di Aston Martin Specials – V12 Speedster

Aston Martin will bring its V12 Speedster to America to be exhibited in Monterey, the latter example finished in the iconic Aston Martin Racing Green.

Created by the bespoke personalization service of the British luxury brand “Q by Aston Martin“, The V12 Speedster is a truly visceral racing car that celebrates outdoor motoring and draws inspiration from both the brand’s rich racing history and aeronautical design. Demonstrating the capabilities and meticulous Q planning of Aston Martin and Aston Martin Design, the The V12 Speedster is a living performance car, which underscores the company’s commitment to providing customers with an extraordinary driving car, using the engineering ingenuity and advanced materials evident throughout the Aston Martin range. Only 88 specimens of Aston Martin are available to buyers around the world. Read more about the V12 Speedster here.

50 years of James Bond

The relationship between the James Bond film franchise and Aston Martin is one with more than 50 years of history behind it, so much so that the two are often synonymous with each other. Ahead of this fall premiere of the latest Bond movie – No Time to Die – will celebrate his relationship with the world’s most famous spy with a display celebrating the first car to appear in one of the films, the iconic, 1964 DB5.

Guests visiting the 1913 Aston Martin Club will also have the opportunity to see the £ 2.75 million + tax DB5 Goldfinger Continuation car – one of only 25 customer cars – created in association with the producers of James’ films Bond, EON Productions, and with a wide range of working gadgets first seen on screen in the 1964 James Bond film Goldfinger.

The latest, and 25th, film in the Bond series – No Time to Die – debuts on October 8 in the United States and features the largest number of Aston Martins of all James Bond films, featuring four ultra-brand cars. luxury; there DB5 from 1964, a classic Aston Martin V8 first seen in 1987’s Living Daylights, the last DBS Superleggera and the concept Valhalla All in all, Aston Martin vehicles have been featured in 12 of the films in the franchise, with No Time to Die Aston Martin 13th James Bond film.

“The last 16 months or so have been a …

John Vassallo is a versatile writer who covers two fascinating realms: Automobiles and Electronics. With a deep knowledge and passion for both industries, John brings you the latest updates, trends, and insights in these dynamic fields. From the latest car models, automotive innovations, and advancements in electric and autonomous technologies, to cutting-edge electronics, gadgets, and emerging tech trends, John's articles provide comprehensive coverage to keep you informed.