Aston Martin DBX: from the car to the camera. The step is not so long for vehicle that it will be the focal point of a film campaign on the most popular contemporary creative directors.
Aston Martin DBX: i protagonisti
The production combines the caliber and skills of these four names:
The direction of the award-winning Italian director Luca Guadagnino
Participation as the protagonist of the award-winning British actor Josh O’Connor
The art direction by the legendary British designer Peter Saville
The musical direction of the British songwriter and producer Devonté Hynes
Video
Shot in Sicily, this four-minute product shows Josh O’Connor making a journey behind the wheel of the Aston Martin DBX. A vehicle with unique characteristics that allows the protagonist to be able to ride in complete tranquility, and with a comfortable drive, inside an ultra-luxurious cabin, as part of an increasingly tailored and personalized experience for every motorist.
The statements of the protagonists
“We created this film – said Luca Guadagnino – with the aim of focusing on the dynamics and thoughts of a person when driving a car through a landscape of this beauty. I have to say that it was truly extraordinary how Josh O’Connor interpreted all of this by creating a unique bond with the Aston Martin DBX right from the start ”.
“Aston Martin? It has always impressed me – said Josh O’Connor instead – it is a British institution and it is a company that has always been present in my cultural background. Luca’s vision, combined with the beauty of the DBX, resulted in a unique product: an incredible sense of speed, an important feature of the machine, came out of it ”.
Finally, the thought of executive vice president and creative director Marek Reichman: “Josh, Peter and Luca have worked splendidly combining their talents to arrive at this video. We have been a luxury brand for over 108 years and this video is able to make everyone understand how it feels when you are on an Aston Martin and are part of this universe “