At the ecoRally cup 2023, FIA and Bridgestone are partners

FIA e Bridgestone: partner per l'edizione dell’ecoRally Cup 2023 thumbnail

FIA e Bridgestone together forecoRally Cup 2023. Thus the Fédération Internationale de l’Automobile, the world governing body of motor sport. Joins forces with Bridgestone for cutting-edge collaboration. Bridgestone is the title partner of the Bridgestone FIA ​​ecoRally Cup. Ecco puts its name on the FIA ​​series that rewards regularity and energy consumption. Bridgestone’s multi-year support will give new impetus to the ecoRally Cup, which aims to address key environmental issues, such as energy conservation, and promote positive behavior by those competing in motorsports.

FIA and Bridgestone for the ecoRally Cup 2023 edition

The ecoRally Cup, born in 2006, dedicated you electric powered vehicles. And that they run regularly in competitive events. The cars used in the competition are production vehicles with an electric drive. They are approved for road circulation and without any type of modification to the car. This allows competitors to drive their own cars in everyday life as well.

The event offers a Bridgestone the opportunity to promote “ENLITEN”, a combination of innovative technologies applied to the tire that guarantee maximum safety, exceptional performance and improved sustainability characteristics, all elements that make them ideal for electric vehicles. Furthermore, Bridgestone’s involvement will ensure greater opportunities for collaboration with FIA Member Clubs, while reaffirming the company’s commitment to international motorsport and its focus on road safety.

FIA e Bridgestone per l’ecoRally Cup 2023

The announcement during a meeting with some guests and the media at the Fuji Speedway circuit in Japan. Dove Tomoyuki Takagi, Executive Director of Global Marketing Strategy of Bridgestone Corporation. He reveals the new brand identity of the competition and declares: “We are proud to support the ecoRally Cup through the partnership with the FIA. This agreement is in line with the Bridgestone E8 Commitment, our commitment to sustainability that aims to accelerate Bridgestone’s transformation into a leading company in sustainable mobility solutions. Our aim is to inspire enthusiasm and spread joy and safety in the world of mobility, while striving to achieve a society based on zero-emission transport through our technologies and initiatives such as the FIA ​​ecoRally Cup”.

Andrew WheatleyDirector of the FIA ​​Rally Department, said: “We are delighted to have the long-term support of Bridgestone within the FIA ​​ecoRally Cup project. This partnership will allow the event to reach new audiences in different countries and raise the sustainability profile of the competition. Energy savings, the sustainability of motorsports and responsible mobility are at the heart of the FIA’s CSR objectives.”