Barbie and EA7 Emporio Armani together for Tokyo 2020

With the Olympic Games at the door, 3 One-of-a-Kind Barbie dolls are born with outfits by EA7 Emporio Armani, to celebrate the women of the Italia Team at Tokyo 2020 and support the FIAGOP

On the occasion of the Olympic Games, Barbie, Italia Team ed EA7 Emporio Armani collaborate to celebrate the athletes of the Italia Team: there are three unique Barbies created for the occasion with outfits signed by EA7 Emporio Armani, which will be auctioned in support of the FIAGOP (Italian Federation of Parents and Healed Pediatric Oncohematology Onlus Associations).

The three dolls will fly to Tokyo together with the Italia Team, to be exhibited exclusively at Casa Italia Tokyo 2020 and to be admired in all their incredible details.

Barbie, Italia Team, EA7 Emporio Armani together, in Tokyo 2020

The first doll wearing the Italia Team uniform at Tokyo 2020 was unveiled a few days ago: The exclusive graphics that personalize the garments is a homage to Japanese culture: the Rising Sun, symbol of Japan, is reinterpreted with the colors of the Tricolor, while the writing ITALIA, recreated with characters that recall the Kanji script, contains within it the reference to the Torii, the traditional gateway to a sacred place .

The other two dolls will instead be revealed during the women’s competitions; once again Barbie turns the spotlight on topical issues, because her mission, since 1959, is to inspire the infinite potential that is in every little girl. Thanks to Barbie, each of them had the opportunity to play different roles in every area: with this project, we want to remind girls that they can aspire to be whatever they want, even in sports.

The three unique pieces represent an inclusive capsule, a theme dear to all the brands involved: EA7 Emporio Armani is in fact also a Partner of Italian Paralympic Committee, while Barbie over the years has focused on new models with the aim of promoting diversity and inclusion.

The auction will support the FIAGOP

Upon their return to Italy, The 3 One-of-a-Kind Barbies will be auctioned for a very special purpose: to support the FIAGOP, the federation that works with its associates every day to guarantee children with cancer and leukemia the right to health and a good quality of life and to ensure their families the necessary support. CONI supports the association by amplifying in particular the event «I Run For Them – Children Without Cancer»Expected in Milan on 26 September 2021 and intended to support scientific research.

A highly valued project capable of uniting the three brands under the common goal of inspiring future generations of women, in line with the principles of Olympism and gender equality promoted by the Olympic Movement: to commit to achieve one’s goals and achieve one’s dreams, in sport, as well as in life, to the best of one’s ability and without discrimination.

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