For the Milan Furniture Fair Beko has thought of an ad hoc advertising campaign. The brand wants to say: “We are on the same line”To citizens and those arriving in Milan for the Salone, by coloring the Milanese trams blue. And showcasing its rich selection of home appliances.
Beko colors Milan blue for the Salone del Mobile
The meaning of this advertising campaign lies in the brand’s desire to align itself with the values of those who know how to take up challenges every day. A way to recognize and see each other similar. A brand designed for people, which puts people at the center. On the same line in all respects, not just that of the tram.
From Sunday 5 September for the following four weeks, the blue Beko will color the trams of the city of the Madonnina. The unique and special occasion is that of 60th Salone del Mobile, that will fill Milan with people who want to look for the best design solutions, the most useful products, the best ways to furnish the home.
The protagonists of this campaign are the washing machine, refrigerator, dishwasher and Beko Pizza Oven. Four products to use every day (maybe not the oven, even if we would like to be able to eat pizza at all dinners). Which will show themselves in all their beauty on the sides of the trams, colored blue for the occasion. The lines will be Sirietto e Jumbo Tram, even if the tram is not missing Dock. In this way, the center of Milanese life becomes blue like the sky.
All with different phrases for each product, but which have a common ending. Different hypothetical periods in the opening words: “If freezing new habits is your strong point”, “If there is nothing that can stain your day”, “If your programs are always the brightest”, “If you know recipe to enjoy every moment “. All followed by the motto: “We are on the same line”.
An idea that can give some good advice for purchases. But that brings a piece of sky on the Milanese trams. If you are passing through Milan, perhaps in the direction of Salone del Mobile 2021, take a look at the new Beko campaign.