BMW Group re-proposes the #ElectrifYou event to promote the electric

BMW Group ripropone l'evento #ElectrifYou per promuovere l'elettrico thumbnail

#ElectrifYou is the traveling event that BMW Group Italia proposes again for 2021, after the interest shown last year in the meetings with the various stakeholders that took place in five cities, to raise awareness of electric mobility and promote the group’s sustainability strategy. The BMW Group places the circular economy and sustainable urban mobility at the heart of its strategy and with these events it wishes to show its sustainability and CO2 emissions reduction objectives, through the concrete achievements that allow them to be achieved.

BMW Group Italia re-proposes the #ElectrifYou event

The BMW Group has been among the leaders in electric mobility since the debut of the BMW i brand at the beginning of the last decade and is constantly investing in research and development to improve the technologies necessary for consumption reduction ed
emissions, along the entire value chain.

The Group reaffirmed its willingness to respect all the commitments on the subject of CO2 emissions. The great attention on this front is evidenced by the results already achieved: at the end of 2020, thanks to the large amount of electrified BMW and MINI models sold, the BMW Group did better than the CO2 emissions target set by the European Union, reaching a figure of 99 g / km compared to a target of 104 g / km.

The BMW Group will have 25 electrified models in the range by 2023 and has confirmed the investment of 30 billion euros for sustainable mobility in the period 2020-2025. To date, the BMW Group has six fully electric vehicles (two or four wheels) in production: in addition to the BMW i3, with over 200,000 units built to date, there are the BMW iX3 and the new BMW iX and i4, the MINI Full Electric, the new BMW CE04 electric scooter.

During the next weekend (from Saturday 27 to Monday 29 November) a Milano the event will be open to the public from 10 to 19 in Gae Aulenti square. It will be possible to discover the BMW Group’s electric and plug-in hybrid models, receiving technical information and product insights and taking a test drive.

The New BMW iX, BMW’s full electric technology flagship ready to launch on the market in these days, will be available for test drives, while the New BMW i4, a grand coupé that brings electrification to the heart of the upcoming BMW brand, will be on display. in early 2022.