BMW Group: SpecialMente, the company’s CSR program

BMW Group: SpecialMente, il programma di CSR della filiale italiana dell’azienda thumbnail

SpecialMente @ dealers2021: culture, social inclusion and road safety are the protagonists of the local activities of BMW Group dealerships selected to be part of SpecialMente, the CSR program of the company’s Italian branch.

The initiatives chosen for 2021 were carried out by the Autoclub, Autoeur Brandini and Lario Bergauto dealerships. SpecialMente is the comprehensive Corporate Social Responsibility program of the Italian branch of the BMW Group which is based on five pillars: culture, intercultural dialogue, social inclusion, road safety, sustainability. For 2021, the Social Responsibility activities carried out by the network concessionaires have been chosen and are promoted within the program.

Autoclub, Autoeur Brandini e Lario Bergauto these are the dealerships that with their CSR initiatives become part of the SpecialMente @ Dealers program for 2021, which promotes and makes known at national level the activities carried out by the BMW Group organizations in the area aligned with the central strategy of the group.

“Thanks to SpecialMente we have involved over 2.5 million people in our local and online activities. – he has declared Massimiliano Di Silvestre, President and CEO of BMW Italia – Ours is an approach that aims to reach people through all channels, physical and digital, to raise awareness on very important issues such as social inclusion, intercultural dialogue, road safety , sustainability and culture.

“In these two years of the pandemic, we have chosen not to subtract resources from investments related to social or cultural activities. We believe this falls within the responsibility of a successful company like BMW Italia. Giving back to society is a duty for leading companies and it is even more so in difficult times like the ones we are experiencing“.

“We have achieved extraordinary results, the result of teamwork. Of the BMW Italia team, of the enthusiasm of our collaborators, but also of the passion of our dealer partners who, as demonstrated by the three selected initiatives, do an extraordinary job locally, in line with our strategy.”

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