Braun presents the new devices for hair removal and reveals the habits of Italian women

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Braun presents its new devices for hair removal, and shows us all the results of its research, in collaboration with the Institute of Social Research and Marketing Eumetra, on the latest trends in hair removal.

The days get longer, the sun begins to burn and the skin regains a golden hue. The most anticipated season of the year is finally here! The beginning of summer is for many also synonymous with short dresses, miniskirts and Hair removal! With the opportunity, Braun (here for more details on the company) presents the results of the new research conducted in collaboration with the Institute of Social Research and Marketing Eumetra 1. Together, they investigated the hair removal theme and the latest trends on this millennial practice.

Hair removal is now a topic on everyone’s lips. It is talked about both through traditional media, such as television (39%), with newspapers (10%), and within the main social platforms (35%). Precisely through the latter, the youngest, aged between 16 and 34, keep themselves informed on beauty trends thanks to influencers and industry experts (49%). For the less young, on the other hand, television and advertising dominate (59%).

Braun presents the new devices for hair removal and reveals the habits of Italian women

Do-it-yourself hair removal.

That of hair removal is a practice that has very ancient origins. It is even said that the first woman to shave was Cleopatra. And still today, the 99% of women choose to shave, as shown by research data, confirming it as an integral part of
beauty routine (62%). Circa il 76% of women prefer to do it comfortably from home, confirming a trend of the lockdown effect, with great attention to the effectiveness of the final result (72%), time optimization (43%) and price (38%). However, the feelings related to hair removal are ambivalent. In the course of the practice, many women experience discomfort and perceive it as a burden. Instead, as regards the post hair removal, they are incredibly positive: 89% of the sample says, in fact, of feel freermore self-confident and happier.


Below are the first statements following the results of the research conducted by Braun.

Hair removal is a very dear topic to us and we know how often it can prove to be a real burden for us women. For this reason, like Braun, we are always attentive to the needs of our consumers, continuously innovating our products to offer ever faster and more effective devices. Products that meet all needs and habits, from permanent hair removal with Pulsed Light Silk-Expert Pro 5, to the epilator that adapts to the curves of the body Silk-èpil 9 Flex

comments Giorgia GiappichelliMarketing Director Braun Italia.

Finally, another fact that emerges from the research is how much Italian women have a conflictual relationship with hair. While accepting them over others, more than 8 out of 10 women don’t love them on herself, revealing that he has sometimes given up or postponed some activities of his daily life. From the more playful ones such as going to the beach (64%), wearing short dresses and clothing (55%), to other more important ones such as medical visits (25%) or having intimate relationships (21%). In order to meet all women and respond to their every need, at all times, in terms of hair removal, Braun has studied a range of innovative products to be used in the comfort of your own home.

New Braun devices for epilation

Among the new Braun products for hair removal, we have the new Silk expert Pro 5. Pro 5 is the epilator a pulsed light for the permanent removal of visible hair, fast, effective and gentle on the skin. The sensor Skin Pro 2.0 continuously detects skin tone to adapt light intensity to the complexion for maximum safety. While the short intervals between the light pulses make it possible to treat both legs in just 5 minutes and two different modes of use. Fast sliding and precision gliding, they adapt the treatment to use in different areas of the body and face.

This new device guarantees visible results in just 4 weeks, moreover, thanks to an additional precision head, the Braun Silk expert Pro 5 is designed to be able to treat all areas with precision. Even those that are small or difficult to reach, such as the upper lip, armpits or bikini line.

Braun presents the new devices for hair removal and reveals the habits of Italian women


Il Silk-epil 9 Flex is the first epilator in the world with a fully flexible head able to adapt perfectly to the curves of the body and thus to reach even the most difficult points in the best possible way. Another important revolution by Braun, which has always been synonymous with technology, innovation and design. Furthermore, the device is equipped with technology MicroGrip which allows a greater level of precision, capturing hair 3 times shorter than waxing, up to 0.5 mm, and leaving the skin smooth for weeks. Braun Silk épil 9 Flex is also practical to use in the comfort of your own home, even in the shower.

Braun presents the new devices for hair removal and reveals the habits of Italian women


Braun Face Spa Pro it is the first 3 in 1 device for epilation, cleansing and toning of the skin. A real salon of
beauty directly at home. The product offers a new ergonomic design, equipped with an epilation head, a facial cleansing brush and a micro-vibrating head. Inspired by Japanese treatments for skin care, the non-absorbent metal toning micro-vibrating head releases delicate micro-pressures that allow for better application of creams and serums. In addition, it gives a pleasant sensation of freshness.

Braun presents the new devices for hair removal and reveals the habits of Italian women

And you? what do you think of this new Braun products for female hair removal? tell us yours below in the comments and stay connected on, for the latest news from the world of technology (and more!).

John Vassallo is a versatile writer who covers two fascinating realms: Automobiles and Electronics. With a deep knowledge and passion for both industries, John brings you the latest updates, trends, and insights in these dynamic fields. From the latest car models, automotive innovations, and advancements in electric and autonomous technologies, to cutting-edge electronics, gadgets, and emerging tech trends, John's articles provide comprehensive coverage to keep you informed.