Alpine F1 Team announces an important partnership with BWT, world leader in water treatment solutions. The new strategic partnership has long-term objectives and will allow BWT to become the title sponsor of the team for the 2022 Formula 1 season. Thanks to this partnership, therefore, the team will be called BWT Alpine F1 Team.
Details of the partnership between Alpine F1 Team and BWT
Alpine has chosen to use theiconic rose of BWT with the aim of maximizing support for sustainable development and social responsibility in the world. The two companies have confirmed their willingness to work together to analyze the impact they have on the planet and considerably reduce the carbon footprint in their respective sectors of activity.
One of the first steps in this process is the elimination of single-use plastics. The team is therefore preparing to take to the track in a completely renewed guise. The iconic pink color and the BWT brand will accompany the car throughout the championship, witnessing the start of an important strategic partnership.
The comment of the protagonists
Cédric Journel, Sales and Marketing Director of Alpine, says: “Alpine and BWT’s sustainable development programs are perfectly aligned to eliminate the consumption of single-use plastics. We are happy to join forces to convince many people around the world, our collaborators, partners, customers and fans to reduce plastic waste “
Lutz Hübner, Director of Marketing at BWT, adds: “Joining our forces to raise awareness and fight for sustainable development is a perfect alignment for BWT and Alpine. For over twenty years, BWT has also been investing in the development of membranes for the future hydrogen economy “