The partnership with the IHF Women’s World Championship follows the path of BYD Sweden, which became the official partner of the Swedish national handball team at the beginning of 2023. BYD strengthens its involvement in handball and its joint commitment with the sport to promote equality initiatives, community activation and sustainability.
BYD official partner of the Swedish national handball team
The 2023 World Handball Championship, organized by the Swedish, Danish and Norwegian Handball Federations, places sustainability at the heart of its mission, offering a perfect platform for BYD as an official automotive partner. With its commitment to technological innovation, BYD seeks to accelerate the transition to electrified mobility.
As the official and exclusive partner of the competition, BYD will be highly visible through a series of exposure opportunities and activations in relation to the tournament matches and host city venues. BYD will present its electric models to handball fans and a fleet of BYD cars will provide official transportation for VIP guests and event officials.
BYD Dolphin, the Chinese crossover arrives in Europe, source BYD press office
IHF Women’s World Championship: When will it be held
As the world’s leading manufacturer of new energy vehicles, BYD has sold more than 2 million NEV cars worldwide in 2023. BYD – a Fortune Global 500 company – is also the first manufacturer to have delivered 5 million NEVs globally, reaffirming its leadership in the global market for new energy vehicles, entering the top 10 of the world’s automotive brands.
Scheduled from 29 November to 17 December 2023 in Denmark, Norway and Sweden, the IHF Women’s World Championship promises to be a monumental event. The tournament, which will take place in six cities and numerous venues, will see a diverse roster of 32 teams compete at the highest levels of international handball. In the pursuit of excellence, both on and off the pitch, the event organizers have set themselves the goal of promoting sustainability in every aspect of the championship.