CES 2023: Samsung presents the Bespoke line

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At CES 2023 Samsung presented the new products of its Bespoke line-up for connected and personalized experiences in the kitchen

During CES 2023, Samsung (here for more info) unveiled the latest innovations that complement the exclusive Bespoke Home range. Samsung’s new home appliances and services have been designed to respond to consumers’ growing demand for customization and design solutions. In addition to providing connected products equipped with Artificial Intelligence, which give users the opportunity to experience the kitchen in a more sustainable way. The kitchen thus becomes an increasingly smart, versatile and interactive space, with new Bespoke refrigerators. Including a model equipped with a 32” display, larger and more immersive. Bespoke 4Door Flex with Family Hub+, as well as the advanced AI Pro Cooking system for the Bespoke AI oven, which optimizes meal preparation.

Statements regarding the Bespoke products presented at CES 2023 by Samsung

At CES 2023 we continue to cultivate the success of our Bespoke line-up with the introduction of new Bespoke refrigerators and built-in appliances that allow the consumer to express their culinary vein in even more ways,

said Junhwa LeeEVP and Head of the Customer Experience Team of the Digital Appliances Business di Samsung Electronics.

Our goal is to give consumers maximum freedom to customize and express themselves in their kitchens, through products with new and more advanced features that range from large and responsive displays for our refrigerators to the cooking assist function equipped with Artificial Intelligence. These new features and latest products don’t just help with meal prep, they allow the cook to express themselves by personalizing and making the experience even more enjoyable. Plus, the latest kitchen innovations and customizable designs mean these new appliances dialogue seamlessly with SmartThings services, for unparalleled convenience and savings.

CES 2023: Samsung presents the Bespoke line

Bespoke 4-Door Flex with Family Hub+ among the novelties presented at CES 2023 by Samsung

The new Bespoke 4-Door Flex refrigerator with Family Hub+ introduces the exclusive Family Hub functions on the Bespoke 4-door model. Equipping the all-in-one communication and entertainment hub with an astonishingly large display. The dynamic functions of the Bespoke 4-Door Flex refrigerator with Family Hub+ are shown on the 32-inch frameless FHD display. This is almost twice as large as previous models. The new, larger dashboard also benefits from the larger display. It makes it easier for users to try SmartThings services and monitor and control their compatible home appliances.

Family Hub

The new Family Hub software is then installed on the refrigerator. Samsung TV Plus now includes more than 190 free channels. While the integration with Google Photos transforms the platform into a digital frame on which it is even easier to share and view the shots. Now users can simultaneously watch their favorite TV shows and also check and monitor the status of other kitchen appliances. Without losing sight of the dish they are preparing. That is thanks to the larger display surface and the new picture-in-picture (PIP) function of Samsung TV Plus. The Bespoke 4-Door Flex Refrigerator with Family Hub+ is expected to launch in the first half of 2023 in North America and Korea. In addition, a Family Hub software update will be rolled out in 2023 in all sales markets of Family Hub refrigerators, namely Korea, the United States, Europe, East and West Asia, and Latin America.

Bespoke expands with the most popular models of Side-by-Side refrigerators and double doors

In line with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator expresses sobriety and minimalism. With a customizable front panel available in glass or stainless steel finishes. As for the door, users will have a wide choice of exclusive colors and finishes for a harmonious combination with home furnishings. The elegant design of the refrigerator is completed by the Auto Open door, with the retractable handle that underlines the essential lines. A simple touch is enough to extract the handle and open the door. Bespoke Side-by-Side contains the latest storage and refrigeration technologies. The integrated Beverage Center gives easy access to the Water Dispenser and Autofill Jug with Infuser. To enjoy fresh or naturally flavored water at any time. Dual Auto Ice Maker, on the other hand, always keeps ice cubes or Ice Bites ready for use in cocktails.

Double door

The new Bespoke Double Door model (freezer on top) is also available in several trendy colors that fit perfectly into a contemporary décor. Inside, the Optimal Fresh Zone+ drawer and Samsung’s Active Fresh Filter keep food fresh longer by eliminating 99.99% of bacteria. With Side-by-Side and Double Door, Samsung’s Bespoke line-up also offers greater energy savings. This is thanks to the AI ​​Energy Mode of SmartThings Energy. AI Energy Mode optimizes the speed of the compressor and the frequency of the defrost cycle, based on usage habits by users and the surrounding environments. Allowing to reduce both expenses and polluting emissions. The Bespoke Side-by-Side Refrigerator will be available in the United States in Q1 2023. While the Bespoke double door refrigerator will be available in Thailand in March 2023 and will subsequently be launched in the rest of the world.

Dual Cook Steam oven – Bespoke AI among Samsung’s successes at CES 2023

With the new AI 10 Bespoke oven, preparing lunches and dinners is child’s play! Thanks to its mix of intelligent power and innovative cooking technologies, to prepare delicious and perfect dishes for every need. AI Pro Cooking optimizes cooking settings while controlling the food. If the oven is set to cook a dish it knows, using the suggested cooking mode, temperature and time, the Pro Cooking AI system can also send the user notifications to prevent the food from burning. Using an internal camera and the power of AI, the oven’s Sense Inside feature is able to recommend cooking settings by identifying 106 different dishes and ingredients. Sense Inside is the first algorithm for the recognition of dishes of this type to have obtained the validation of UL Solutions for an AI kitchen appliance.

CES 2023: Samsung presents the Bespoke line

SmartThings Cooking e Samsung Health

Whether the user wants to try something healthy or looking for a more sophisticated touch for everyday recipes, the Bespoke AI oven offers greater convenience. The integration with SmartThings Cooking and Samsung Health allows the Bespoke AI oven to analyze the user’s training statistics and goals during the diet. So as to be able to suggest a menu created with the ingredients present in the house. The final touch to the modern and minimal design of the Forno Bespoke AI oven is the practical door with touch opening, which replaces the traditional handle for a simpler and more essential look. Available in five elegant and modern versions, the Dual Cook Steam Oven – Bespoke AI is already available in Europe. The North American launch will take place in the third quarter of 2023. Samsung’s Bespoke appliances take smart kitchens to the next level! Enabling more personalized experiences and simplifying energy efficiency.

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