Change at the top for BMW Motorrad

Cambio al vertice per BMW Motorrad thumbnail

Important change at the top for BMW motorcyclecon Markus bottle who will assume the position of head of the company starting from November 1, 2023. Currently responsible for BMW’s product line, Flasch has extensive experience and a strong passion for motorcycles: the right profile to succeed Markus Schramm.

BMW Motorrad, change at the top

Mark Flasch He has worked for the BMW Group since 2015. He has held several senior positions within the company, including the role of head of BMW M GmbH. During his leadership, BMW M GmbH becomes the leading supplier of high-performance and high-performance cars worldwide. Additionally, Flasch led the merger of the BMW M GmbH con BMW Motorsport, further consolidating the role of the M division in the production of sports vehicles.

Markus Flasch succeeds Markus Schramm, who began his successful career in the BMW Group in 1991. Over the years, Schramm held several leadership positions in various areas of the company, earning a reputation as an avid motorcyclist. Schramm becomes head of BMW Motorrad in 2018 and has led the brand to number one in the global premium motorcycle market, thanks to several record results. In 2022, BMW Motorrad delivered 202,895 motorcycles and scooters to customerssetting another sales record.

High performance and sustainability

The appointment of Markus Flasch represents a key step in the successful continuity of BMW Motorrad. The brand has successfully introduced the M division in the world of motorcycles, with high-performance models such as the M 1000 RR, the M 1000 R and the M 1000 XR. Furthermore, BMW Motorrad has expanded its offering with the launch of the R 18 family in the cruiser segment.

Under the leadership of Markus Schramm, BMW Motorrad has also embraced the sustainable mobility, introducing the fully electric CE 04 and dominating the electric two-wheel mobility segment with a power output of more than 11 kW worldwide. CE 02, another all-electric offering is expected in spring 2024. And from 2026, BMW Motorrad plans to electrify further segments of its product range.

Comments from the protagonists

Dr. Markus Schramm commented: “For me personally, as a passionate motorcyclist, the management of BMW Motorrad marked the emotional highlight of my career in the BMW Group. Leading the brand to this historic success with my highly motivated, passionate and professional BMW Motorrad team and having laid the foundation for a successful future for BMW Motorrad simply makes me proud. It was a great time with a great team. I am now happy that together with Markus Flasch, an experienced colleague and motorcycle enthusiast, he will succeed me as head of BMW Motorrad. With his extensive brand, product and sales experience, he will provide important impulses to further expand BMW Motorrad’s leading position in our industry and continue our success story.”

Markus Flasch, explains: “As a passionate motorcyclist, I am pleased to build on the great successes of BMW Motorrad so far and, together with the highly motivated BMW Motorrad team, to do everything possible to lead our fascinating brand into a successful future.”

John Vassallo is a versatile writer who covers two fascinating realms: Automobiles and Electronics. With a deep knowledge and passion for both industries, John brings you the latest updates, trends, and insights in these dynamic fields. From the latest car models, automotive innovations, and advancements in electric and autonomous technologies, to cutting-edge electronics, gadgets, and emerging tech trends, John's articles provide comprehensive coverage to keep you informed.