Disney + continues to grow. During the fourth quarter of 2021, Disney’s streaming service recorded a total of 11.7 million new subscribers, reaching a total of 129.8 million subscribers. The company aims to reach the target of 230-260 million subscribers by 2024. To reach this level, a new, cheaper, ad-supported subscription plan.
Disney + may introduce a new subscription plan with advertising to increase subscribers
To launch the indiscretion, not yet officially confirmed, is The Information. According to rumors, Disney + may soon introduce a new a reduced price but with advertising in order to increase the number of users. This is a similar solution to that adopted in the US by Hulu, a service owned by Disney that offers its users a subscription at almost half price ($ 6.99 instead of $ 12.99) but with advertising. Similar solutions have also been introduced by other “American” streaming services such as HBO Max and Paramount +. Disney + could also see a sharp price cut thanks to advertising.
There are new price hikes on the horizon
Meanwhile, Disney + may register a new price increase, after the one arrived last year which, in Italy, brought the price from 6.99 euros per month to 8.99 euros per month. The increase could be accompanied by the arrival of new content. More details on the matter could arrive in the coming weeks.