The challenge was also won at the 2024 Golden Globes, in fact almost 9.5 million spectators were reached, a true record
The Golden Globes did it again this year, they won the ratings challenge. Indeed, the 81st edition of the award was followed by almost 9.5 million viewers Sunday evening live. This is the best result the awards show has seen since 2020, when the show was broadcast on NBC. The switch to CBS probably influenced this record of viewers. Indeed, CBS is the main American broadcast television channel and, shortly before the ceremony, it aired a major NFL game.
Golden Globes 2024 what made the record attendance possible
Obviously, the real merit of this record of spectators can be attributed not only to very popular and talked about films during the year like Barbie and Oppenheimer competing for the main prizes, even in the presence of big starslike Taylor Swift who alone brings with her a large following of fans, and to one strong advertising on social media.
However, even on the eve of the live broadcast there was fear that the ceremony could total less than 6 million viewers, as had already happened for the previous two editions. This could also have influenced the decision not to renew the rights contract for CBS. Instead, with almost 10 million viewers, it seems that the network has secured a contract, we could say multi-year. Obviously the data still needs to be confirmed in the next few hours, but it seems that the numbers are around these figures.
And did you help the 2024 Golden Globes reach this viewership record? Let us know in a comment! If you want to stay up to date on the world of cinema and TV series, continue to follow us on TechGameWorld.com!
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