Google Instagram: also in talks with TikTok to integrate the search

Google in trattative con Instagram e TikTok per l'integrazione della ricerca thumbnail

Googleis reportedly in talks with ByteDance e Facebook onr bring Instagram and TikTok videos on Google Search. The company is also looking to strike a deal with social media platforms for index their videos in short format on its search engine. If the deal goes through, it will be possible to search for Instagram and TikTok videos on Search using popular keywords. Here are all the details.

Google in talks with TikTok and Instagram

At the moment, if you search for some Instagram or TikTok videos on Google, the searches will show several re-uploads of the videos to YouTube or his some other platform. The search giant plans to change this functionality and allow users to find videos directly on the platforms.

According to a report by The Information, Google executives are currently in talks with ByteDance and Facebook to get their hands on data needed to index and rank videos da TikTok e Instagram su Search.

As for the statement, a Google spokesperson told The Information that the company is always on the lookout for new ways to organize information. Below is what the spokesperson revealed.

We help sites make their content visible and benefit from being found on Google by letting them choose how or if their content appears in Search.

It is essential to know that the search giant may have played with a similar function in the past. Last December, Google tested a new feature that showed i TikTok and Instagram videos in a Google Search course on mobile.

The function initially focused only on showing i videos on YouTube but it then expanded to Instagram and TikTok videos. The company is still testing the feature in more regions and may decide to make it available worldwide. Google might as well offer a similar function in desktop search if all goes well.

At the moment we don’t know under what conditions the Google agreement stands. However, according to some sources, it may be similar to what it has with Twitter. Currently, Google pays Twitter a licensing fee which allows the search giant to access and embed tweets in search results. We await further information from Google.