Hot Wheels Unleashed Design Battle: starting today until February

Hot Wheels Unleashed, il Customization trailer mostra tutte le possibiltà di personalizzazione thumbnail

The Hot Wheels Unleashed Design Battle begins today: an exclusive contest for the global community that rewards the best in game liveries. Here’s what you need to know.

Hot Wheels Unleashed Design Battle: the trailer and all the information

Mattel and Milestone, world leader in racing game development, officially kick off a Hot Wheels Unleashed Design Battle. This is a contest dedicated to the fast-paced racing game community that has sold over a million copies worldwide.

For over five decades, Hot Wheels pushed the limits of automotive performance and design. Today the franchise has decided to pay tribute to the passion and creativity of the players by launching the contest called Design Battle. The competition will run from today – January 14, 2022 – until February 14. Participants will have to design a livery for the Hot Wheels Rodger Dodger model using the in-game livery editor. The winner will see their Rodger Dodger transformed into a real Hot Wheels toy (1:64 scale) available for purchase worldwide starting December 2022.

The winner will be decided by a special jury made up of world-renowned Mattel designers:

  • Ted Wu – Vice President & Global Head of Vehicle Design, Mattel
  • Bryan Benedict – Director of Product Design, Mattel
  • Dmitry Shakhmatov – Manager of Product Design, Mattel
  • Jerry Thienprasiddhi – Principal Graphic Designer, Mattel

The contest is open on all gaming platforms. For the complete regulation, please refer to the dedicated section on the Hot Wheels Unleashed official website.