e-ducation is the new project of Jaguar Land Rover Italy pointing to spread the culture of sustainable mobility. The project was born from a collaboration with Aci Milan. Here are all the details on the new project with which Jaguar Land Rover Italy aims to promote sustainable mobility by focusing on dissemination.
E-ducation is born, the Jaguar Land Rover Italia project for sustainable mobility
e-ducation aims to promote sustainability as a real lifestyle and also as a new identity of mobility. For the occasion, Jaguar Land Rover Italia has launched aguide to deny the 20 most common fake news on electric cars. This guide will represent a support tool for dealers and their customers but also for schools, universities and all those who relate to the world of zero-emission mobility.
Adopting a light and informative form, the Jaguar Land Rover Italia guide, entitled “How to fight the car’s No Watts”, aims to disprove the false beliefs linked to electrified models with precise numbers and data. The guide will be made available to Jaguar Land Rover dealerships in Italy and will also be available on the Milan Automobile Club channels and in the schools participating in the project. The guide is also available online.
It should be noted that, as part of the project, Jaguar or Land Rover customers in Milan and in the Lombardy area who have purchased an electric car or a plug-in hybrid will be able to count on specific training sessions. These sessions, held by specialized E-Coaches, will include practical content and insights with the aim of offering the right tools to make the most of electrified cars. It will be possible to receive advice on how to recharge and how to drive to maximize the benefits available with electric cars.
The comment of the protagonists
Marco Santucci, CEO of Jaguar Land Rover Italy, comments the start of the new project: “Our E-ducation project was born from here, from the need to give greater awareness to our customers and to inform tomorrow’s motorists today. Educating is like sowing: the result does not come immediately, and fertile ground is certainly needed, but we believe that the time is ripe. The 360 ° investment in sustainability is for the future, but it must start today “.
Geronimo La Russa, president of the Milan Automobile Club, adds: “The dissemination of detailed knowledge in the field of mobility is one of the primary purposes of our Association and also in the transition we are experiencing towards more sustainable engines, it is necessary that motorists (current and future) can have as much information as possible documented and scientific “