Kawasaki Motors Ltd. new company for the production of motorcycles

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The Japanese industrial giant Kawasaki Heavy Industries has recently announced the creation of a new company that takes the name of Kawasaki Motors Ltd. As explained by the president of the newly formed company, Mr. Hiroshi Ito, this was born with the precise aim of concentrating on the production of two-wheeled motors, four-wheeled off-roaders, jet skis and motors Jet ski.

With the creation of Kawasaki Motors Ltd., we try to achieve greater flexibility, speed and autonomy in the decision-making process, allowing us to react quickly to market trends and respond with new products by exploiting emerging technologies in terms of mobility and safety. Examples revealed during the presentation include an electric two-wheeler, a hybrid motorcycle that combines gasoline and electric power, and an early sketch of an engine based on the Ninja H2 and powered by hydrogen.

One of the central pillars of Kawasaki Motors, Ltd.’s new strategy is to focus on sustainable growth and, through it, to elevate corporate strength and brand value to an expected net revenue of 1 trillion yen by 2030.

Kawasaki Motors Ltd. brings a new brand identity

The change wanted by the leaders of the Japanese group also includes a new visual identity that includes theadoption of the new River Mark logo, a symbol synonymous with Kawasaki and its products since the company was founded in 1870. It also incorporates a well-known slogan well known by all Kawasaki fans, “Let the Good Times Roll”.

It was also announced that the new company will not be limited to the final product, but also to the development of complementary technologies such as artificial intelligence, radar technology integration and customer-centric interfaces. An example above all is theApp Kawasaki Rideology , which connects the customer’s smartphone with their vehicle via Bluetooth.

During the presentation of the new division, the forecasts for the future were announced. First of all, the stated objective is to launch an average of 16 new bikes per year, from here to 2025, focusing on premium areas that will be combined with marketing activities that promote tradition and innovation. There will also be electric and hybrid motorcycles: also in this case, the plan is equally ambitious, with the commitment of introduce 10 new models by 2025. Product planning and design will receive greater investment, while the use of technology “Simulation of the digital twin” it will be accelerated. The company assumes that connectivity and interaction with the final product will grow exponentially in the coming years.

In conjunction with the news related to the new company, the new products and the new management, the Italian branch of Kawasaki announces that Sergio Vicarelli has decided to conclude his professional career in the company that has seen him as a protagonist for so many years. The new Sales & Marketing Director is Riccardo Bertaggia, coming from a consolidated experience with important two-wheel brands, which has supported him in recent months and who will take up the position from 1 October 2021.