Klarna still grows and achieves a great result in Italy: it has achieved 2 million consumers and started over 10 thousand collaborations with Italian and international brands. The “Pay in 3 rates” Clarified launched in October 2020 is a real success.
Klarna is still growing in Italy, reaching 2 million consumers
A recent report by Klarna with Casaleggio Associati shows that e-commerce has had a turnover over 64 billion euros in 2021, with a growth of + 33% compared to the previous year. A trend that continues in 2022, with + 8% in product e-commerce and + 59% in online purchases of services.
In this scenario, Klarna has a special card: over 6 out of 10 Italians would buy online more often if e-commerce sites offered more payment options. The possibility of deferring payments makes it easier to spend. And the more than 10 thousand brands that use Klarna’s services are well aware of this Calzedonia, Intimissimi, Decathlon, LaFeltrinelli, Unieuro, LUISAVIAROMA and AS Roma.
Also, it works in Klarna’s favor that over 300,000 users are active every month. Especially among the youngest: Gen Z and Millennials are among the most active in e-commerce.
A new country manager
To continue growing, Klarna also announced a change in the top management in Italy: Luigi Traldi has been appointed as the new Country Manager for Italy. The manager previously headed one of Klarna’s Italian Partner Success teams and now replaces Francesco Passone. He explains: “I am proud to have launched Klarna in Italy in 2020 and to have contributed to its success in these two years, even doubling the number of consumers in the last nine months. Now, Luigi will be able to continue the growth path we have undertaken “.
Luigi Traldi al Netcomm Forum 2022 Credits Digital Events
Luigi Traldi, Klarna’s Country Manager Italy, comments: “Klarna has always stood out for the disruptive approach with which it addresses both consumers and merchants and which has made it possible to achieve important goals in a short time also in our country. Having the opportunity to lead the Italian market is a challenge that I am excited to take on: the goal is to continue to help consumers save time, money and worry less about their finances, supporting brands every day with payment solutions and more, which can accompany them throughout the customer journey “
Klarna this year also inaugurated the new headquarters in Milan, demonstrating its commitment in our country. For more information, here the official website.