LEGO Technic McLaren Senna GTR fires up its engines on a new circuit, this time on the Asphalt 9: Legends track
In the latest video game in the racing series Asphalt, a franchise that recently passed the 1 billion download threshold, until 30 October, racing fans will be able to compete for pole position and win prizes aboard the LEGO Technic McLaren Senna GTR participating in the first ever event LEGO Technic McLaren Grand Prix in an Asphalt game.
For the first time ever, supercar lovers, motorsport enthusiasts and LEGO fans can get behind the wheel of the LEGO Technic McLaren Senna GTR model, thanks to this action-packed collaboration between the LEGO group, the manufacturer of luxury supercars McLaren Automotive e Gameloft for brands.
LEGO Technic McLaren Senna GTR meets Asphalt
Those who manage to overcome the two adrenaline-pumping qualifying rounds they will win a place in the hard-fought final rounds that will be played from 22 to 31 October. At the end of the competition, only nine lucky winners among the winning groups will be crowned champions and will have the chance to vincere set LEGO Technic McLaren Senna GTR and prizes to be redeemed in the game. It is possible to play from mobile, its Nintendo Switch e PC.
Gamified LEGO Technic McLaren Senna GTR is packed with the same features and functions as its real-life counterpart, making it one of the strongest contenders on the grid. The design of 830 pieces of the LEGO model has been recreated in minute detail in the digital world, including its V8 engine, moving pistons, beautiful aerodynamic curves, opening dihedral doors and a unique blue livery. They have been used over 160,000 digital triangles, because when it comes to recreating the unparalleled style of the supercar, there is no compromise.
Niels Henrik Horsted, Head of LEGO Technic Products of the LEGO Group, he has declared:
We are always looking for new ways to offer our fans the LEGO Technic play experience. This collaboration gives our fans the chance to get behind the wheel of this one-of-a-kind model and take it for a spin. When we designed the LEGO Technic McLaren Senna GTR we pushed ourselves to the limit to do justice to McLaren Automotive’s engineering excellence and are thrilled to be able to virtually replicate it in such a great way with Gameloft. We can’t wait to see our fans on the track!
Alexandre tan, SVP Brand Partnerships & Advertising di Gameloft, he continued saying:
We are thrilled to partner with the LEGO Group and McLaren Automotive to offer players and fans a new way to experience one of the most prestigious and famous supercars – albeit in digital form! This in-game event from Gameloft for brands shows how gaming can be a cutting-edge tool of engagement for brands, ensuring a safe and respectful environment for children.
Gareth Dunsmore, Marketing Manager of McLaren Automotive, he concluded:
With this collaboration between McLaren Automotive, the LEGO Group and Gameloft, we are very happy to offer fans of supercars, racing and McLaren a new way to experience and share the thrill of driving our McLaren Senna GTR ultimate racer, in the its LEGO Technic form: an incredible play experience, with the chance to win great prizes too!
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