LG Electronics (LG) is preparing to amaze visitors to the Milan Design Week 2024the world design fair that takes place in Milan from 16 to 21 April, with numerous initiatives and events dedicated to the most extraordinary products of its technological offer.
LG, what's new at Milan Design Week 2024
In particular, LG will preside over the Furniture expo (EuroCucina/FTK Technology for the Kitchen), where it will be present with a stand dedicated to its built-in offer, both LG and Signature Kitchen Suite; and he will preside over the Outside the Hall where it will be present with an extraordinary experiential journey at the Signature Kitchen Suite showroom and with an original exhibition resulting from the collaboration between LG and the Dutch design brand Moooi.
Signature Kitchen Suite
The spectacular stand, which extends over an area of 483 m2, was designed by GamFratesithe prestigious architecture firm founded by the Italian Enrico Fratesi and the Danish Stine Gam, with the aim of clearly conveying the value of sharing quality food.
The stand hosts both the ultra premium brand's built-in offerings Signature Kitchen Suite both the built-in and freestanding offer of the LG brand.
Among the innovations under the Signature Kitchen Suite brand is the innovative one 24″ oven con Gourmet AI™, which is able to recognize the food to be cooked and suggest the optimal cooking method based on a database of 130 recipes. The new oven is also equipped with the ProBake function which uses inverter technology to ensure uniform heat distribution for faster and more efficient cooking.
Signature Kitchen Suite also introduces a Free Zone 36” induction hob which allows you to position pans of any size and type anywhere on the cooking surface thanks to Artificial Intelligence that detects their position.
Milan Design Week, the 48″ French Door combination refrigerator on LG
Finally, the new one will make its debut 48″ French Door combination refrigerator.
Among the new LG brands, the highly original collection stands out frigoriferi LG InstaView with MoodUP, characterized by integrated speakers and luminous doors whose color can be changed through the LG ThinQ app, which debuts on the Italian market during the Salone del Mobile.
Events
During the week, the stand will offer numerous events: the starred chef Fabrizio Ferrari will prepare delicious recipes using the Signature Kitchen Suite built-in appliances, while the DJ/chef Daniele de Michele, aka Donpasta, will combine music and food in a unique experience; finally the expert sommelier Emanuele Trono will conduct unmissable wine tastings.
La Capsule Collection
Lo showroom Signature Kitchen Suite will host an experiential journey open to the public throughout the week inspired by the theme “The Art of Precision”, where the new Capsule Collections created by prestigious names in design will be the protagonists.
The internationally renowned designer Patricia Urquiola has in fact designed an elegant cabinet designed around the brand's undercounter convertible refrigerator. Ideal for modern environments where the living room and kitchen come together seamlessly, the Urquiola cabinet transforms a traditional appliance into a magnificent furnishing element. Combining the technology of Signature Kitchen Suite with Urquiola's craftsmanship has given rise to a handcrafted and luxury furnishing solution. The cabinet is available in three modularities and in two finishes: wood and Cimento tiles.
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