MediaWorld turns 30, accelerating on the omnichannel network and the opening in July of three new Smart stores
MediaWorld, leader in Italy in the distribution of electronics and part of the international MediaMarktSaturn Retail Group, celebrates 30 years of presence in Italy; strategic market in which the company invests and grows.
Since 1991, the year of its foundation, MediaWorld has contributed to supporting the innovation process of Italians; spreading the value of technology to individuals, families, professionals and organizations throughout the Italian territory. For this reason, on the occasion of the celebration of this important anniversary, in addition to one series of initiatives dedicated to all employees; Numerous promotions are planned to make it even more technology accessible to its customers.
With over 5,000 employees, a widespread presence in the area with 119 stores and an e-commerce portal; MediaWorld offers the widest range of technology: from products entry level to real professional systems. A presence and a role in continuous evolution, thanks to an international and innovative vision; to in-depth knowledge of the market and a strategy that puts the customer at the center of their business model, ideal for their specific needs
MediaWorld: the omnichannel strategy
In particular, for some time MediaWorld has focused on one strategia omnicanale, able to increase the synergies between online and physical stores, which is today enhanced by the introduction of new formats in the physical channel, the privileged place to offer personalized and direct advice to customers. An approach that allows it to guide the evolution of a constantly changing market and continually innovate in the shopping and consumption experience.
After opening the first Tech Village a Milano last year, openings of 3 new outlets MediaWorld Smart, following the success of the Varese one in 2020. Smart are proximity stores with the aim of responding to the increasing demand for a presence in city centers.
3 new Smart stores are on the way
MediaWorld Smart stores are born to respond to rapidly changing customer needs and contribute to consolidating MediaWorld’s presence in the territory. This innovative concept for the consumer electronics sector, in fact, adapts to the needs of the customer who lives his days frantically and asks solutions that make life easier, optimizing its most precious value: time.
The MediaWorld Smart, characterized by a smaller surface area compared to the classic stores of the chain, have central locations, close to the workplace and residential areas. In this way they present themselves as strategic points for Pickup e Pick&Pay, therefore functional to facilitate customers who decide to finalize their online purchases with collection and possibly payment in store.
In addition to representing a strategic solution for the collection of online purchases, the Smart points of sale present a highly selected assortment to facilitate the customer’s choice. At the same time they offer the breadth of everything the online assortment of MediaWorld products through digital tools developed specifically to put customers; independently or assisted, in the condition of selecting and purchasing products not displayed directly in the store, receiving them comfortably at home or in the store.
MediaWorld Smart customers will also have access to numerous services, including the smartphone repair service, the possibility to book professional help at home for the configuration of your devices or that of conveniently purchase already configured products and ready to use.
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