In the exclusive location of the Mkers Gaming House, located in the heart of Rome, the car manufacturer officially presented the new Mercedes-AMG SL to the public, a re-edition of a true automotive icon.
Mercedes-AMG SL: this is how the official presentation went
After the official reveal of the Mkers Gaming House powered by Mercedes-Benz, the location was the scene of an event of great importance. We obviously speak of the official presentation of the Mercedes-AMG SL, the re-edition of a true icon of the automotive world. The evening saw participation of numerous personalities of national importance, starting from institutional sphere with Fabiana Dadone, Minister for Youth Policies e Giulia Silvia Ghia, Councilor for Culture, School, Sport, Youth Policies of the I Municipality of Rome.
Also present was the former footballer Daniele De Rossi and the AS Roma defender Davide Santon. There was no shortage of actors Sarah Felberbaum e Giulio Pranno and the sports commentator Pierluigi Pardo. And then again sport with the Olympic champion karateca in Tokyo 2020 Luigi Busà and musical artists Federico Rossi, the Absolute zero e Galeffi.
Mkers Gaming House: a place dedicated to technology and innovation
The presentation of a car so recognizable in the collective memory at the gaming house is certainly not accidental. Mkers e Mercedes-Benz, in fact, they share a common value spectrum. This, based on the continuous search for excellence, is based on the mutual desire to overcome their limits and to impose new standards. In this sense, the gaming house is the location where the two visions meet and blend perfectly. A structure in which technology, performance and innovation are the founding and characterizing elements.
“We have chosen a special evening to present the new SL, which has always been a true icon for us and for all car enthusiasts,” he said. Mirco Scarchilli, Marketing Communication Experience Manager of Mercedes-Benz Italy. “It is the perfect synthesis between passion, innovation and heritage, values that we bring to life today in new and totally unconventional contexts, supporting a strategy that is increasingly oriented towards bringing our brands to unknown territories, through contaminations, partnerships and dynamics ranging from world of fashion to that of eSports. “