Polestar’s electric strategy: the Scandinavian company reveals its objectives at Polestar Day

Polestar Day: il debutto dell’innovazione firmata Polestar thumbnail

Polestar presented innovation and a solid growth path at its Polestar Day inaugural. The event, held in Los Angeles, California, brought together key executives and innovations in front of an audience of customers, investors and press.

Polestar Day, the goal is to bring electric cars to the market

Thomas Ingenlath, CEO of Polestar, said: “Polestar Day offers substantial insight into our products and the innovations we are working on together with world leaders in various industries to bring the best high-performance electric cars to market. We’re going from one car on the road – Polestar 2 – to three, with the launch of our two SUVs, Polestar 3 and Polestar 4. The next few months will be some of the most exciting our young company has ever seen.”

Polestar Day, i partner strategici

Polestar was joined at the event by executives from strategic partners, including Bcomp, Göteborg Energi, Luminar, Mobileye and StoreDot.

The range of future Polestar models

The entire range of future Polestar models was presented together for the first time, including Polestar 3, Polestar 4, Polestar 5, Polestar Precept, il concept di roadster elettrico Polestar e Polestar Synergy. Guests were able to test the latest version of Polestar 2 MY24 and take a ride in development prototypes of Polestar 3 and Polestar 4 with Polestar engineers and experts.

Polestar Space opens in Milan

Polestar brings a revolutionary concept to Italy, with the opening of the new Space a Milanowhich will be followed by a second a Romaby the end of 2023. Based in Via Fantoli 28/14, the Space in Milan extends over an area of ​​300 square meters with strictly Polestar Specialist staff.

Already present in various cities around the world with over 150 locations, Polestar Spaces have little in common with traditional dealerships. These are retail outlets that were created to focus on the vehicle and electric mobility. Their role globally is to offer a modern and high-level customer experience, as part of a digital-first business model through online purchasing.

John Vassallo is a versatile writer who covers two fascinating realms: Automobiles and Electronics. With a deep knowledge and passion for both industries, John brings you the latest updates, trends, and insights in these dynamic fields. From the latest car models, automotive innovations, and advancements in electric and autonomous technologies, to cutting-edge electronics, gadgets, and emerging tech trends, John's articles provide comprehensive coverage to keep you informed.