Categories: Special

Salesforce Marketing Cloud Email Specialist certifications: for a career in marketing

In managing your business, marketing and customer relations is a fundamental activity. Becoming a Salesforce Marketing Cloud Email Specialist is certainly a guarantee for your professional future!

Marketing is the fuel that keeps businesses going. Marketing is one of the biggest expenses made from any modern company. And Customer Relationship Management (CRM) is an essential component of modern marketing.

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) refers to standards, i principles, practices and guidelines that an organization follows when interacting with its customers. From an organizational perspective, these relationships include direct interactions with customers, such as sales and service processes, forecasting, and analyzing customer trends and behaviors. Finally, CRM serves to keep the overall customer experience up-to-date.

The meaning of CRM has changed a lot over the years. CRM is a term initially defined and designed to improve customer service. Today, however, it is a fundamental part of the business strategyAnd. CRM software acts as a single repository to bring together your sales, marketing and customer service activities and streamline your processes, policies and people management into a single platform.

Elements of CRM range from a company’s website and email inbox to sending emails and phone calls. Social media are companies that adapt to trends for the benefit of their profits and that must be learned to exploit. The ultimate goal of CRM is build positive customer experiences to keep them coming back so that a company can build a growing base of repeat customers.

Marketing automation software

Focused on marketing and delivering personalized campaigns, marketing automation software is limited to aspects related to pure marketing. They enable companies to streamline marketing activities, automate marketing campaigns and obtain insights based on data.

Salesforce

Salesforce is a customer relationship management solution that offers every business team⁠, from sales and marketing to commerce, services and beyond, a unique and shared vision of each client.

Career through Salesforce CRM

Earn globally recognized credentials

Knowledge of Salesforce increases the resume and highlights your skills. By demonstrating your hands-on experience with Salesforce, you will gain a competitive advantage that can lead to new career opportunities. As a Salesforce Marketer, you will create targeted marketing campaigns to connect with customers and deliver effective 1: 1 customer journeys.

Do you feel half artist and half scientist, do you know the strength of a great story? Do you like to analyze data for useful information? Aren’t you afraid of dreaming big while tangible results? Also, do you have a knack for connecting with people? If you heard a bell ring, try considering a career in the world of marketing.

Some facts about Salesforce marketers:

  • $ 69.000average salary (US data)
  • 25,000 new jobspublished in 2018 (US data)
  • The average salary of over $ 100,000for marketers

Learn about certifications for the Salesforce Marketing Cloud Email Specialist

The Salesforce Marketing Cloud Email Specialist certification is designed for people who want officially certify their knowledge, skills and experience in the following areas: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and metric monitoring and reporting within the Marketing Cloud Email application.

Audience Description: Salesforce Marketing Cloud Email Specialist

The Salesforce Marketing Cloud Email Specialist is experienced in using the Salesforce Marketing Cloud email application tools in running both tactical and strategic email campaigns. This user knows how to create email marketing campaigns while using a content distribution and creation, segmentation, automation, monitoring and analytics systems to make data-driven decisions to optimize email campaigns. The Email Specialist is also capable of solving basic Marketing Cloud-specific problems.

The Salesforce Marketing Cloud email specialist generally has 6 months to 1 year of experience using the Marketing Cloud email application and associated tools. The Salesforce Marketing Cloud email specialist is aware of marketing terminology and best practices and has the experience, skills and knowledge to:

  • Create email marketing campaigns using the various tools within Email Studio, including Content Builder.
  • Building relational data models.
  • Send e-mails using the e-mail application’s sending methods.
  • Build complex email automations.
  • Create email tracking data reports.
  • Invest time in studying the resources listed in this exam guide and the required additional study material provided by Salesforce.

A candidate for this exam does not have to know HTML, JavaScript, CSS or how to design or develop custom APIs. A candidate also does not need to have a thorough understanding of Marketing Cloud server-side scripting language (AMPscript, SSJS) syntax.

The exam

  • Content: 60 multiple choice / multiple selection questions, 5 unscored questions
  • Time available: 90 minutes
  • Exam Pass Score: 65%
  • Registration fee: USD 200, plus applicable taxes as required by local law
  • Commission for retaking the exam: USD 100, plus applicable taxes as required by local law
  • Delivery options– Supervised exam delivered on-site at a test center or in a supervised online environment.
  • ReferencesReferences to printed or online materials are not permitted during the exam.
  • Prerequisite: none required; Attendance at the MKT 101 course is highly recommended.

Note that starting November 16, 2017, some Salesforce certification exams will contain five additional questions, randomly placed and unscored to collect question performance data. The duration of each exam was assessed and adjusted to accommodate the inclusion of unscored questions. These five questions will be in addition to the exam’s 60 scoring questions and will have no impact on your score.

Exam scheme

L’esame per Salesforce Marketing Cloud Email Specialist measures a candidate’s knowledge and skills related to the following objectives. An applicant should have practical experience with the Marketing Cloud Email application and demonstrate knowledge and use of each of the following features / functions.

  • Email marketing best practices: 15%
  • Email message design: 13%
  • Content creation and delivery: 18%
  • Marketing automation: 19%
  • Subscriber and data management: 28%
  • Monitoring and reporting: 7%

Exam Preparation Resources

When it comes to Salesforce exam training material, Marks4Sure is a great resource. Marks4Sure.com offers a complete package of PDF and Testing Engine to pass the Salesforce Marketing Cloud Email Specialist exam, which is backed by a money back guarantee for sure success. Marks4Sure’s innovative training path includes the best braindumps in the industry compiled by experts. Marks4Sure’s Practice Questions and Answers are based on authentic questions from past exams that are very helpful in exam preparation.

Conclusion

CRM is the backbone of any modern business. Salesforce is the market leader in CRM and with tremendous growth year over year. This makes it the most requested skill in the CRM sphere. These factors make a Salesforce Certified Marketing Cloud Email Specialist a very useful certification for those who want to make a career in this sector. That’s all from the web and social section, keep following us!

Published by
Maria Morganella

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