Samsung and Upday present Jaxon: the eSports app

Samsung and Upday present an exciting new eSports news app. The Jaxon app is the new extraordinary platform designed for eSports enthusiasts and all those who want to keep informed about their favorite games and tournaments

Samsung and Upday team up for the launch of Jaxon, the brand new news app that will allow fans to keep up to date on eSports and gaming, with titles such as League of Legends, Dota 2, Fortnite, CS: GO and Valorant. The Jaxon app is now available for download from the Galaxy Store and the Google Play Store. The eSports landscape is expanding at a rapid pace, attracting more and more young fans. In 2021, the audience grew by 8.7%, reaching 474 million users: an increase of 19% compared to 2019. According to forecasts, this type of audience should grow again by 7.7% and in 2024 it will count 577.2 million people.

Samsung and Upday present Jaxon: the eSports app

Samsung and Upday united for Jaxon: an app for esports

Esports are now a global phenomenon, and fans are aiming to keep up to date with the latest news and trends. Along with a greater propensity to consume relevant content, i types of content required are becoming increasingly broad and diverse. In addition to streaming tournaments or eSports league matches on Twitch and YouTube, many fans are looking for a platform that collects and classifies the most exciting events in the world of esports. For this reason Samsung has developed, together with the Upday news platform, an app that offers fans the latest eSports news and content. With Jaxon, users can not only receive an overview of all relevant news, but also carefully curated content by an experienced editorial team.

Samsung and Upday present Jaxon: the eSports app

On Jaxon, esports fans can view the latest content such as commentary, compelling match-of-the-day stories and exclusive interviews related to their favorite games, such as League of Legends, Fortnite, CS: GO, Dota2 and Valorant. To offer users an experience as immersive as possible, Samsung and Upday are planning collaborations with various video game publishers and players in the eSports universe. In addition, the involvement of some is also expected specialized influencers in content creation, including Medic (League of Legends), AndersOnFire (CS: GO) and MitchMan (Valorant), which will offer audiences two exclusive videos each month.

Users can customize the news and formats they prefer to see by following the channels of the games they love the most. All of this joins the trending stream, a feature that aggregates the main eSports news in full screen mode, and focuses on video content that can be used quickly, easily and flexibly. Switching to your favorite game channel is very simple: Just swipe with one finger to find a list of related content in the feed. In addition, with the integrated calendar function, all fans can check the start of the next tournament or know when the hottest esports gamers will play.

Samsung and Upday present Jaxon: the eSports app

The mascot

Another peculiarity of the app is the homonymous character of Jaxon, a space-inspired mascot that will present gaming news with a touch of freshness. Jaxon will be the centerpiece of the app and brand, serving as a design element, social media influencer, author, consultant and offline personality. He will always share his opinion on eSports-related trending topics in a fun and informative way. Benjamin Braun, Chief Marketing Officer of Samsung Europe, said:

Esports are a passion for many of our customers. With the Jaxon app we have created a platform where eSports fans can follow the latest gaming news and content, never missing out on the tournaments and players they love the most. All of us fans of Fortnite and League of Legends know what emotions the game and tournaments can give!

Peter Würtenberger, CEO of Upday, said:

With Jaxon, it is possible for the first time to bring all the latest eSports news and content into one very smooth app, so fans won’t miss an update on the games, tournaments and esports players they follow most closely.

As of today, the Jaxon app is available for download from the Galaxy Store and the Google Play Store. That’s all from the web and social section, keep following us!

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