Sony announced that also this year the authoritative and prestigious Technical Image Press Association he conferred four TIPA awards to the company, awarding them for the company’s performance and innovative spirit. Winning products include the “Best Professional Full-Frame Camera”, ie the α7 RV, and the “Best Professional Content Creator Camcorder”, ie the ZV-E1.
Sony’s four TIPA Awards
BEST PROFESSIONAL FULL-FRAME CAMERA: Sony α7 RV
TIPA praised this camera’s outstanding performance, responsiveness and flexibility. Sony α7 RV, in fact, mount a 61 MP full-frame sensor, 8K video recording and 8-stop image stabilization, featuring an AI-based autofocus system. In addition, thanks to the sback-illuminated Exmor R sensor and BIONZ XR, α7 RV processor achieves the impressive dynamic range of 15 stops, making it perfect even in low light conditions.
Last but not least, photographers can count on a frame rate of 10 fps at full resolution, which allows them to shoot up to 583 consecutive compressed RAW frames, with AF/AE always active. In JPEG format, the value reaches 1,000 consecutive frames in a single sequence.
MBEST PROFESSIONAL CAMERA FOR CONTENT CREATOR: Sony ZV-E1
This camera is designed for the most demanding content creators, and is equipped with new AI functions to follow dynamic subjects. It can also manage interactions between multiple subjects and support different visual effects and moods, to be chosen through the settings Cinematic Vlog.
The Dynamic Active Mode it is useful for improving stability, ensuring more freedom in handheld shooting, while the AI chip intelligently crops the image to keep the subject at the center of attention.
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Among the various options for connectivity we also find live streaming via the USB port. Another option is access to the ecosystem Creators’ Cloud di Sonyfor cloud-based editing and media sharing.
BEST STANDARD PRIME LENS: Sony FE 50mm F1.4 GM
This lens has an ultra-fast F1.4 maximum aperture, making it ideal for working on low-light or spontaneous shots. In addition, it is part of the G Master range and features an 11-blade diaphragm and a close focus capability of 40.6cm.
FE 50 mm F1,4 GM it is, on balance, a great all-purpose lens, allowing you to create incredibly sharp backgrounds and intense bokeh.
The case is resistant to water and dust, with a design that pays particular attention to joints, buttons and switches, while the front element is treated with a fluorine coating for further protection.
MIGLIOR ZOOM STANDARD: Sony FE 20-70 mm F4 G
There’s no denying it: lenses must meet the needs of both videomakers and photographers. The Sony FE 20-70mm is up to both tasks and is also a very good lens with a wide to normal range, taking the basis of the classic 24-70mm zoom to 20mm.
The generous zoom results in a dilated field of vision which is particularly suitable for selfies, landscapes and events, while thethe length of 70 mm, suitable for portraits, is perfect for POV, interviews and details, to be enhanced with the soft bokeh effects of the 9-blade diaphragm. The two XD motors allow AF to be smooth and silent, while the new design cancels the “breathing” effect.