THE 8 X JEFF KOONS: the artist brings his dreams to life with BWM

THE 8 X JEFF KOONS: l

Within an exclusive edition of just 99 cars, very few examples of the M850i ​​xDrive Gran Coupé have been created by Jeff Koons and BMW over several years of close collaboration. With THE 8 X JEFF KOONS, the most elaborately designed vehicle in BMW history will be presented to the global public for the first time at Frieze Los Angeles (February 17-20, 2022).

BMW is a longtime partner of the art fair, Jeff Koons will be represented by the on-site Pace Gallery, located on Melrose Avenue.

The statements of the artist and the management of the car manufacturer

Jeff Koons, artist: “My edition of the BMW 8 Series is the car of my dreams! It is truly unique and I have been wanting to create a special BMW edition for a long time. It is sporty and flashy, but also minimalist and conceptual. I can’t wait to get in and drive it, and I hope people enjoy the Gran Coupé as much as I do. On the car, the lines get bigger and bigger on their way from the hood to the trunk, creating a sense of forward motion, just like the design elements reminiscent of jets of steam and ‘POP!’. The blue color is reminiscent of the vastness of space and I love the idea that the car is a global car. What matters is how we relate to the awareness of everything around us. For the driver and for all passengers, the sense of pleasure is high. This is what my car has to offer ”.

Oliver Zipse, Chairman del Board of Management di BMW AG: “BMW evolves in the constant search for new challenges! Working with Jeff Koons again has inspired all of us – both at the headquarters and at our factories in Germany. Never before in the history of our company have we created a BMW with the same design as THE 8 X JEFF KOONS. A ‘traveling sculpture’ that will not only be exhibited as a coveted collector’s item in museums, but will also be able to conquer the street, like a real BMW ”.