The LEGO Group promotes art in all its forms with 3 unmissable events dedicated to the LEGO Adidas Superstar set
The art project of the LEGO group, born to celebrate the launch of the set Adidas Originals LEGO Superstar, which since June continues to win the hearts of street style and brick fans. In fact, in September, to sweeten the end of summer, there are 3 appointments to mark on the calendar to immerse yourself in the LEGO world and give voice to your artistic passions.
The LEGO Adidas Superstar set star of 3 events!
Among the protagonists of these unmissable events, music: on 12 September at 5.00 pm, always at the LEGO Store of San Babila, the Meet & Greet will take place with Ghemon, fresh from the great success of his tour “E VISSERO FERITI E CONTENTI TOUR 2021”. The event is open to all: at the entrance, the appropriate personnel will manage the flow to avoid gatherings and ensure a safe distance. The eclectic singer, already in July had joined the artistic team called upon by LEGO, to make the project dedicated to the launch of the set even more special. We remember him in fact in the video shot for the occasion, in which he performs in the song “Difficult”, contained in his new album “And they lived wounded and happy”, use all his imagination to create his customized version of the LEGO set adidas Originals Superstar.
In addition to music, it will be possible to experience a special moment dedicated to the art of modeling and bricks with Riccardo Zangelmi, the first and only Italian LEGO Certified Professional, that from 9 to 11 September it will be in the LEGO Store in San Babila in Milan from 11.00 to 19.00 to build live the bigsize model of the adidas Originals LEGO Superstar: a real 45 kg work of art that will be made using 30,000 bricks and that the artist will customize with celebratory details of Italy. A unique opportunity to see closely what lies behind the conception of a LEGO masterpiece. And for those who can’t attend the 3 days of live building, don’t worry! The model will be exhibited in selected Italian stores: a real tour that will start on 23 September at the Toy Center Milano Macchi, on the occasion of its opening.
Riccardo Zangelmi’s comment
The Superstar sneaker has been a style icon for my generation and having the chance to reproduce it with a 3D model of LEGO bricks is a challenge that excites me a lot! For the realization of this bigsize it took 24 hours of planning and in these three days of live building, which will have as frame the unique and stimulating atmosphere of the Fuori Salone, I hope to convey to those who will come to browse, the important message of always believe in your dreams and projects!
Finally, all fans of the brick and the urban style of street art will be called together with the contest “Win the exclusive LEGOSuperstar street art”: from 10 to 26 September, by purchasing the adidas Originals LEGO Superstar set, you will have the chance to win the work signed by the Turin artist Francesca Nigra alias Nice And The Fox and a brick model of the iconic sneakers customized by the street artist herself. Participating is very simple: Following the purchase of a LEGO adidas Originals Superstar set (10282), simply register on the event website and follow the instructions.
To purchase the LEGO Adidas Superstar set, please click on this link!
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