The LEGO Group launches the “LEGO Luigi Super Challenge” competition

The LEGO Group launches the “LEGO Luigi Super Challenge” competition for family fun where the winners will have the opportunity to play live with the fantastic La Sabri & Pika and Ninna & Matti at the LEGO Store in San Babila in Milan

The LEGO group, on the occasion of the launch of the new Luigi’s Adventures – Starter Pack, brings together young and old to enter the universe of the most famous plumbers in the world and share exciting challenges, in the company of the iconic bricks. Until September 30, by participating in the competition “LEGO Luigi Super Challenge“, 3 lucky winners will have the opportunity to challenge their favorites at the LEGO Store in San Babila in Milan: Sabri & Pika and Ninna & Matti are ready for a day full of fun.

With this challenge, the LEGO Group wants to promote a new play experience that encourages sharing: in fact, for the first time, it is possible to connect LEGO Mario and LEGO Luigi and experience brand new adventures built with bricks.

The LEGO Group launches the “LEGO Luigi Super Challenge” competition

Kids and fans can play as a real team, collect extra coins by doing simultaneous actions like walking, spinning and jumping, and work together to defeat enemies. To keep track of the coins collected the LEGO Group has developed thefree LEGO Super Mario app, compatible with all LEGO Super Mario products and able to track game results. The application also offers building instructions, creative tips and a safe platform for children, where you can share ideas to further enhance the physical and creative gaming experience.

Participating in the contest is very easy: first of all, have fun playing with one of the starter packs from the LEGO Super Mario line, access the official website and register. As a last step, just upload a photo or video, where the coins collected during the game are shown. Children will be the real protagonists of the LEGO Luigi Super Challenge and will be able to entrust the registration to the competition to their parents.

The LEGO Group launches the "LEGO Luigi Super Challenge" contest

At the end of the competition, we will proceed with the extraction of 3 winners who will have the opportunity to meet the content creators La Sabri & Pika and Ninna & Matti at the LEGO Store in Milano San Babila and play “Luigi’s Adventures – Starter Pack” or “Mario’s Adventures – Starter Pack” with them.

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