The new MINI Family debuts at the House of BMW until 14 October

La nuova MINI Family All-Electric debutta alla House of BMW thumbnail

Until October 14th the House of BMW in Milan hosts the launch of the new models All-Electric MINI Cooper e MINI Countryman for a week, marking the debut of the new MINI family in Italy. “Nice to meet you again” is the claim: visitors meet the iconic models of the range discovering the innovations introduced by the brand.

house of mini

All-Electric MINI Cooper e MINI Countryman al salone BMW

For this exclusive public launch, the new MINI generation is on display in the evocative House of BMW in Milan. The two models of the new MINI generation feature a modern, digital and unmistakable design. They represent innovation, commitment to the environment and driving fun, without giving up the identity values ​​of the brand. This is a transformation that anticipates the move from MINI to full-electric by 2030.

mini cooper countryman electric

Among the absolute innovations of the new Family, there are the MINI Experience Modes. For the first time at the House of BMW, visitors can experience an immersive journey experimenting with these new acoustic personalization systems. The protagonists of the meeting, naturally, are the new All-Electric MINI Cooper and MINI Countryman, with cutting-edge technologies and distinctive design.

Fifth generation of the three-door model, the new All-Electric MINI Cooper combines the brand’s heritage with a commitment to an all-electric future. It embodies the brand perfectly, guaranteeing an engaging driving experience and at the same time reducing emissions. Strong points, in addition to performance, are the optimized interior and a range of up to 305 km for the Cooper E model and up to 402 km for the Cooper SE. The robust All-Electric MINI Countryman, however, reaches 462 km in the E model and 433 km in the SE ALL4 model, maintaining the distinctive and modern style at the same time.

The new MINI models are on display at the House of BMW in Via Monte Napoleone 12 in Milan until October 14th.

John Vassallo is a versatile writer who covers two fascinating realms: Automobiles and Electronics. With a deep knowledge and passion for both industries, John brings you the latest updates, trends, and insights in these dynamic fields. From the latest car models, automotive innovations, and advancements in electric and autonomous technologies, to cutting-edge electronics, gadgets, and emerging tech trends, John's articles provide comprehensive coverage to keep you informed.