The price of Apple’s headset may be lower than expected

FaceTime in realtà virtuale sul nuovo visore di Apple thumbnail

The mixed reality headset by Applewhich should be unveiled at the developer conference in a few hours, might have several configuration variants and a base price of $1,999, not the $3,000 or so assumed in the past. A 30% cut for the device, if the Asian source reporting the news is right.

Apple, the price of the viewer could be lower

Ahead of Apple’s AR/VR headset announcement at WWDC, rumors have pointed rather uniformly the product price around $3,000. It would therefore be much more expensive than those of rivals, which range from $300 to $900.

The $3,000 figure first appeared in a 2021 article in The Information and has since been confirmed by other reputable media outlets. Indeed, Bloomberg’s Mark Gurman, who described the headset as a “expensive and niche precursor” of a more ambitious product, warned that the device will not initially be targeted at general consumers. Instead, it will be thought of as a device for developers, content creators and professionals.

However, according to a rumor gathered by news aggregator account “yeux1122” on Korean blog Naver, “Reality One” or “Reality Pro” headsets will have a starting price of $1,999. An unconfirmed rumor, to be taken with a grain of salt. But in a few hours we could have the official price and figure out who’s right.

According to information, at Apple every viewer it will cost a whopping $1,500 per unit. Adding the packaging, shipping, marketing, it seems that the profit for Apple would be much smaller than usual. A sign, if the price were confirmed, that at least for the moment Apple is not thinking about immediate profit. But to launch a new ecosystem.

Walker Ronnie is a tech writer who keeps you informed on the latest developments in the world of technology. With a keen interest in all things tech-related, Walker shares insights and updates on new gadgets, innovative advancements, and digital trends. Stay connected with Walker to stay ahead in the ever-evolving world of technology.