The # 1 card game in the world collaborates with It Gets Better Project and creates a special edition deck: UNO Pride
ONE, the # 1 card game in the world, announces its partnership with It Gets Better Project with the arrival of ONE Pride, a new deck that celebrates the LGBTQ + community launched on the occasion of the Pride Month. The pack aims to support It Gets Better’s mission to encourage, strengthen and connect LGBTQ + youth from around the world. As an integral part of this partnership, Mattel ha donato 50000$ a It Gets Better Project.
UNO: LGBTQ + UNO Pride version announced
UNO has always been committed to promoting an inclusive way of playing: this partnership and the special edition deck of cards are an important step in honoring this commitment and welcoming everyone to the table. Fans will enjoy the classic card game revisited in brightly colored graphics that celebrate LGBTQ + communities and Pride Month. Eboni Munn, Director of Brand Marketing, Content and Creative di It Gets Better Project ha affermato:
UNO is a game that transcends languages, ages and cultures, spans entire generations of fans and at the same time keeps people together: just what we at It Gets Better aspire to. We are thrilled that Mattel has chosen to collaborate with a non-profit organization serving the global LGBTQ + community for the realization of the Uno Pride Special Edition and we are proud to be the spokesperson of such an important issue together.
In addition to the launch of the UNO Pride Pack, UNO will also participate in the organization of the It Gets Better Project digital Pride Festival, a two-day streaming event presented on YouTube, on 23 and 24 June. The digital experience will be a global celebration of Pride during which the Gets Better Project team, influencers and ambassadors of the It Gets Better organization will connect to discuss issues of great importance to the LGBTQ + community. At the same time, some of the most important stories of this organization will be told on UNO’s social profiles.
You can pre-purchase the Special Edition by clicking on the Amazon box above, at a price of € 12.99. We remind you to keep following TechGameWorld.com for other news regarding board games, nerd gadgets and much more!