Despite a downward trend in the entire market, vIvo has an excellent first quarter of 2022 in China. The brand, in fact, closes the first quarter of the year on the Chinese market with the highest market share among the main brands on the market. Here are the data registered by the brand during the first three months of 2022:
vivo conquers the highest market share in China at the end of the first quarter of 2022
Excellent results for vivo in China, despite a negative trend for the whole market. The brand, in fact, closes the first quarter of 2022 by conquering the highest market share among the main brands. For vivothe first quarter of the year closes with a market share del 19,7% (down from 21.5% last year due to a drop in sales of -21.3%).
vivo is still ahead of OPPO, which stops at 18%, and Apple, which reaches 17.9%. In a difficult context such as the one that characterized the first quarter of the year for the Chinese market, Vivo is therefore able to maintain its leadership and can look to the future with confidence. The brand is increasingly global and can count on over 400 million users around the world.
Counterpoint data
The graph below shows i data collected by Counterpoint regarding sales in China during the first quarter of 2022