To record a song you need a quiet environment, which is why the popular Perugian band led by Aimone Romizi chose an electric car. And not just any. To create the new commercial of the modern Megane E-Tech 100% electricRenault called precisely i Fast Animals and Slow Kids (FASK) they have so registered inside the car a cover of a classic that never sets: GET UP (I Feel Like Being a) Sex Machine by James Brown.
Fast Animals and Slow Kids + Renault: MEGUPPA
Armed with electric instruments and a car … well electric too, the Perugian band has created the cover that is available from today on all digital stores. Below is the video of the advert called MEGUPPA.
The name of the video is a clear reference to the iconic 90s commercial called GETUPPA (taking up James Brown’s “get up”). In short, a crossover between the advertising of the Renault Clio of the nineties and the modernity of the Megane E-Tech 100% electric, which for the occasion has been transformed into sal … ehm engraving car. Here is the official video of the cover.
Biagio Russo, Marketing Director at Renault Italia declared: “The Clio MTV advertising, which went down in history as GETUPPA, was a milestone in the history of advertising, placing itself in the memory of what is also known as the« MTV Generation ». It is part of Renault’s history and roots. With MEGUPPA we renew the myth, speaking directly to that MTV Generation that has grown today and is the heart of the Megane E-tech 100% electric target, through an activation that breaks conventions, where the performance and silence of the electric fill the notes of an iconic cover created by Fast Animals and Slow Kids, which becomes the anthem of our Renaulution. “