Bridgestone confirms his presence at Consumer Electronics Show (CES) in Las Vegas, to be held from 9 to 12 January 2024. The company is ready to unveil its cutting-edge products and innovative mobility solutions, aimed at revolutionizing the commercial transportation sector.
Bridgestone’s end-to-end approach, which integrates a suite of solutions, aims to drive fleets towards greater sustainability, efficiency and safety. Collaboration with strategic partners such as Kodiak, Penske e Truckers Against Trafficking (TAT) will be key to addressing common challenges and seizing new opportunities, with discussions to be live-streamed globally.
Bridgestone at CES 2024: the range of solutions proposed by the brand
Bridgestone’s offering of tyres, services and technologies already represents an advantage for customers. However, combining these elements can unlock additional values, such as greater ease of use and operational efficiency.
The customized solutions from Bridgestone, which include high-quality tires, assistance services and fleet management tools. These provide valuable data to improve the sustainability and efficiency of fleets, maximizing safety and productivity.
And that’s why we can expect numerous announcements regarding the following areas at CES 2024:
- Technology ENLITEN. ENLITEN technology represents a significant breakthrough in tire design. This aims to improve performance and efficiency by promoting the use of renewable and recycled materials. The announced expansion of the Warren County, Tennessee plant will integrate this technology for commercial applications, with the intent to extend it to all of Bridgestone’s operations.
- Tire Retreading Bridgestone Bandag has been dedicated to tire retreading for over sixty years, contributing to the correct disposal of approximately 300 million tyres. Retreading, in combination with other Bridgestone Fleetcare services, allows fleets to extend tire life and achieve sustainability goals.
- Support services. Bridgestone’s extensive commercial dealer network offers added value through Fleetcaremanaging both scheduled and unscheduled maintenance, as well as providing an innovative mobile assistance service.
- Tire Monitoring. Bridgestone tire monitoring and asset management solutions are advancing the way data is used to optimize daily fleet operations. These solutions, which make tires “smarter” thanks to real-time monitoring, are designed to help fleets reduce costs and increase productivity and safety.
- Fleet Management. Fleetcare offers comprehensive fleet management solutions, using advanced platforms to ensure the safety and efficiency of vehicles, assets and drivers. These solutions include GPS localization, video telematics, driver behavior monitoring, accident reduction strategies, route optimization and tools for efficient use of resources.
The Bridgestone stand
In case you are in Las Vegas, we remind you that Bridgestone’s booth at CES will be number 4465 in the West Hall of the Las Vegas Convention.
If you want to stay up to date on all the CES news, make sure you don’t miss our live articles from the event.
