Affected by the health crisis and the semiconductor crisis, the car market in Italy does not find the rhythms of 2019 and records a decrease of 24% compared to that reference year. The market records a small growth of 6% compared to 2020.
In this context, Dacia ranks among the TOP 5 on the car market for sales to private customers with 57,456 registrations. The brand represents 6.2% of this market, registering an increase of +0.7 points compared to 2020. In Italy, Dacia ends 2021 with a very high customer portfolio, more than quadrupled compared to 2020.
The Sandero renewal proved to be a success, with 28,961 registrations in 2021. For the third consecutive year, the vehicle is confirmed on the podium of sales to private customers, with 27,874 registrations in this channel and ranks second in segment B. Over 65% of Sandero sales are from Sandero Stepway, the city crossover with an adventurous spirit.
Backed by the launch of the restyling last September, Duster is in the Top 5 of cars sold to private customers, reaching the leadership of the private C segment with 24,593 registrations.
Another important event for the Marca, in 2021, was the marketing of Dacia Spring, an urban vehicle with a crossover look, 100% electric and accessible to all. Starting in September, the first customers went to the Dacia sales network to collect the Spring, ordered starting in March.
In 2021, over 7,400 Spring orders were registered in Italy, with 5,496 registrations. In just over 9 months after being marketed, Dacia Spring ranks third in the market for electric cars sold to individuals.
With Spring, 8 out of 10 customers have purchased Dacia for the first time and this represents an important step for the democratization of electric mobility. In addition to the excellent commercial results, Spring was recently elected “Best Buy Car of Europe 2022” by the AUTOBEST jury, representing 32 European countries.
Dacia: the point of view of Guido Tocci, Managing Director of Dacia Italia
“Despite the difficult context – begins the executive – that we have been experiencing for several months, Dacia continues to maintain a prominent position in the Italian market, thanks to the DNA of our brand, the dynamism of the Dacia sales network and the range of renewed and extended in 2021. Dacia records a noteworthy performance, which translates into the return to the TOP 5 on the car market for sales to private customers, with Sandero’s podium and fifth place for Duster in this market and the excellent debut of Spring , the brand’s first 100% electric vehicle.
Then he adds: “I am confident that Dacia will maintain the same commercial dynamics also in 2022. The range will be enriched with the New Jogger and we have an important order book that we hope to be able to fulfill as soon as the semiconductor crisis begins to wane. Finally, our brand image is evolving thanks to the new logo and new visual identity, already present on a digital and communication level. The whole new brand identity will be progressively present in our sales network and in the cars over the course of 2022, to make Dacia even cooler “.
Ecological, economical, practical and ingenious, Dacia’s ECO-G engines continue to be a great success. With more than 63% of sales made with bifuel petrol / LPG engines, Dacia is the leader in the LPG market with a 36% Market Share obtained thanks to Sandero’s first place (20,167) and Duster’s second place (18,491).