Categories: Automobiles

Dacia Spring Italia among the markets where it is most successful

Dacia Spring, the electric car that, as the company explains, “has democratized electric mobility”, also pleases Italians. In fact, in the second half of 2021 there are 5,496 Spring registered in the Bel Paese. These numbers earned the crossover 7% market share and, in less than a year, the fourth position in the 100% electric vehicle market. In addition, Dacia Spring also boasts the third position on the market for electric cars sold to private individuals with 4,194 registrations which give it a market share of over 12% in Italy.

“Agile and compact – underlines Rosa Sangiovanni, Marketing Director of Dacia Italia – Dacia Spring democratizes electric mobility by offering the essentials at the right quality / price ratio in perfect Dacia style. The company has chosen Italy as the first country in which to market its Full Electric offer and we are proud of it “.

Dacia Spring, the full electric for getting around the cities of Italy

The City Car segment in Italy is always one of those for which car manufacturers have an eye. Perhaps because one in five customers buys a car to use purely in the city. And importantly, more than 10% of the City Cars purchased in recent months have a Full Electric power supply and they represent almost 50% of electric vehicles sold in Italy.

It is in this market that Dacia Spring, the first 100% electric car in the range, has carved out a good slice of the market. Certainly from his he puts on the plate compact size, but a crossover look and 4 real seats on board, a trunk of about 300L. Another feature that makes it interesting for urban motorists is the range up to 305 km in the city (i.e. 230 km in mixed WLTP cycle) make it perfect for daily commuting.

Dacia Spring since its launch has been a great success also in the rest of Europe with more than 7,400 orders taken in the first 10 months of sale. Over 90% of customers opted for the Comfort Plus version, the top of the range. The latter offers air conditioning as standard, DAB Bluetooth & USB radio, metallic paint, parking sensors with rear view camera, navigation system and orange customizations that make it not only essential, but also beautiful to look at.

Published by
John Vassallo

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