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Fujifilm introduces the Try Before You Buy program: a high-end photography experience before you buy

FUJIFILM Italia presents a new activity, i.e il programma demo “Try Before You Buy” GFX100 II which allows the customer to try the product before purchasing it.

Try Before You Buy: the new experience offered by Fujifilm

The initiative aims to offer to end customers a hands-on experience with the flagship product of the GFX range, allowing them to tESTING the extraordinary features of the new camera GFX100 II and the large aperture prime lens GF55mmF1.7 R WR, at authorized GFX Authorized Specialist dealers.

Try Before You Buy by Fujifilm: how it works

The objective of the Try Before You Buy demo program is to facilitate the connection between Resellers and End Customers. Interested end customers will be able to browse the official website and select the nearest retailer and register to participate in the demonstrations. The Demo Program is designed to be managed directly by specialist resellers, ensuring a personalized experience and detailed product information.

A new offer proposed by Fujifilm

The Demo Program offers benefits for both resellers and end customers. Retailers will have the unique opportunity to offer a personalized service to their customers, differentiating themselves from the competition and increasing the visibility of their point of sale.

End customers will have the opportunity to experience firsthand the quality and high technology offered by FUJIFILM products, thus ensuring an informed purchasing decision. Furthermore, each reseller will have the opportunity to independently manage the “demo” activity by interacting directly with end customers.

The complete list of resellers is available on the site from which you can have a detailed overview of the locations and equipment available for demonstrations.

The new Fujifilm models: GFX100 II

FUJFILM GFX100 II is the new flagship model of the GFX Series that offers a significant performance improvement in continuous shooting, AF and video recording. GFX100 II can be summarized with this formula: 102MP image quality + advanced IBIS – more compact body) x Speed. GFX100 II produces rich tonal gradation and strong three-dimensional definition.

Burst shooting performance has improved from the current 5.0 frames per second to 8.0 frames per second to broaden the possibilities of use, from fashion, commercial and landscape shots to sports and news shots, where High-speed performance is essential. Additionally, the GFX100 II features improved video recording performance. For the first time in the GFX range, this camera can internally record 4K/60P and 8K/30P video in 10-bit 4:2:2 format.

Fujifilm GF55mmF1.7 R WR

GF55mmF1.7 R WR is a large aperture prime lens with a standard focal length of 55mm (equivalent to 44mm in 35mm film format). The enriched descriptive capacity of the large format combines with the creamy bokeh characteristic of large maximum aperture lenses, making the main subject stand out from the blurry background. The focal length of the lens offers a scene perspective close to that of human vision to create a natural effect.