Fujifilm has launched two important innovations from the INSTAX world. With a bubble and playful design, INSTAX MINI 12 is the instant camera that floods with joy and creativity. Not only that, too INSTAX UP!, the smartphone app to scan, store in one place and digitally share your INSTAX photos/prints.
INSTAX MINI 12 and the INSTAX UP! app, news from the Fujifilm world
FUJIFILM Europe GmbH, Imaging Division presents the new instant camera INSTAX MINI 12. Designed from all the best models of the popular INSTAX MINI series of instant cameras, the MINI 12 combines advanced updates and features with a fun aesthetic, designed to “fill the world with joy”.
With a design reminiscent of colored bubbles, INSTAX MINI 12 incorporates the main features of the MINI 11 instant camera (released in 2020), including the Close-Up/Selfie mode and automatic exposure adjustment functionality.
More, has a new parallax correction function, which aligns the camera’s viewfinder with the lens when using Close-Up mode, reducing object movement and resulting in a centered photo. INSTAX MINI 12 also features the automatic flash controlwhich helps prevent washed out images.
The new lens structure allows intuitive steps both to turn the camera on and off and to switch to the well-known Close-up/Selfie mode with a simple rotation of the lens.
INSTAX MINI 12 comes in five exciting colorwaysBlossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue, and will be available starting March 16, 2023 for a suggested retail price of €89.99.
The smartphone app to enrich the INSTAX instant photography experience
Con INSTAX UP! yes you can:
- To scan, simply by holding the phone over the photo your INSTAX prints, including the frame, and archive them digitally in one place. All formats are supported: mini, SQUARE, WIDE.
- Organize your photos in categories or lists for easier locating
- Share easily photos and INSTAX collections saved on social media and messaging services.
- Import in the INSTAX Up! App photos from other INSTAX apps (INSTAX mini LINK, INSTAX Link WIDE etc.)
- Always be informed about the latest updatestips and creative content INSTAX
INSTAX UP! was developed with the help of feedback from users who, wishing to digitally archive and share their INSTAX prints, had tried to do so simply by photographing them with their smartphone.
This technique, however, can capture reflections due to the INSTAX UP! was developed with the help of feedback from users who, wishing to digitally archive and share their INSTAX prints, had tried to do so simply by photographing them with their smartphone.
However, this mode can capture reflections due to the glossy surface of the print, as well as some distortions, including loss of film edge texture. INSTAX UP! simplifies and improves the process of digitally archiving your favorite INSTAX prints and turning them into shareable posts.
INSTAX UP! is available from March 2, 2023 on the Apple Store and Google Play Store.