Nikon is sponsor of the sixteenth edition of Photofestival, the great kermesse on auteur photography, an event to be held in Milan and surroundings from 16 September to 31 October 2021.
The partnership between the Japanese brand, a world icon of photography, and the reference cultural event, always attentive to the evolution of the language of images and new trends, is a partnership that has lasted for several years now, a partnership that has the common goal to increase the photographic culture in our country.
With the 16th edition, entitled “Nature and the city. Signs of a new time”, Photofestival proposes an important reflection on the themes of sustainability and urban regeneration. A challenge that closely concerns many cities, where the strong urban transformation taking place cannot ignore the fact that only the protection of biodiversity within a profound rethinking of the relationship between natural and built can save our future, favoring physical well-being. and psychological and sociability.
The appointment is presented this year in a renewed format, which will be both physicist is online, and it will be an opportunity for shooting that will allow gallery owners, photographers, operators in the world of photography to physically meet enthusiasts in the exhibition spaces, but at the same time it will offer a new way of enjoying exhibitions with the launch of new digital tools.
Next to about 150 photographic exhibitions that will open in presence, will be available Virtual Photofestival, a channel where visit virtually all the scheduled exhibitions. Also from milanophotofestival.it website it will be possible to access the virtual gallery where you can admire some selected shots of all the authors on display up close.
The cultural policy of the festival, which has always been inclusive, provides for the development of the circuit not only in official areas of galleries, museums and libraries It is in the Photofestival Photography Palace (the historian Castiglioni Palace headquarters of Confcommercio Milan) but also in non-institutional spaces and transversal, to expand the number of users. The exhibition schedule will combine the proposals of the gallery owners with those of Photofestival production and will see established authors, professionals and new talents.
The project will be widespread throughout the Milanese metropolitan area, until you touch the Lombard provinces of Lecco, Monza, Pavia and Varese, and provides as usual next to the exhibitions a event program with meetings, portfolios, webinars and other engagement activities dedicated to various photography enthusiasts.
Promoted and organized by AIF – Italian Photo & Digital Imaging Association, Photofestival is an event sponsored by the municipality of Milan and from Lombardy region and is made in collaboration with Confcommercio Milan and with photoSHOWallⓇ, sponsored by Nikon. The 2021 edition of the event relies on the support of the Main Sponsor Euromobiliare Bank and the Sponsor Cimbali Group, as well as the single ones Companies associated with AIF and advertisers.