Rovagnati chooses the famous youtuber Tony Tubo for the promotion of the new product. Let’s find out all the details in this news
More and more companies are choosing to bet on the gaming world to promote their products. Only recently, on the occasion of the Milan Games Week, we have seen several brands (even not very similar to the world of gaming) riding the wave of success of the videogame medium. Rovagnati is also one of these, and, for the launch of the new snack Gran Biscotto BOOM BOOM, he decided to rely on the youtuber and gamer Tony Tubo, who took care of the role of Content Creator for the popular company.
Rovagnati and Tony Tubo together for the launch of Gran Biscotto BOOM BOOM
The media and communicative power of competitive gaming and video games is able to reach millions of people of all ages. This is one of the reasons that prompted Rovagnati to bet on the Esports universe, for the launch of his new snack Gran Biscotto BOOM BOOM. The company has in fact decided to rely on the youtuber Tony Tubo, who has played the role of Content Creator, promoting the new product both through its social channels and physically in the dedicated space during the recent Milan Games Week.
“It was really a pleasure to sponsor the product of a company as well known and established as Rovagnati –
said Tony Tubo – “When a reality like this decides to collaborate with you to advertise a
new product, it means you are doing a great job ”. But the company’s choice to rely on a popular exponent of the videogame world is not new: always in the context of Milan Games Week, we have seen how Gillette also did a similar thing on the occasion of the Gillette Bomber Cup.
What do you think of it? Will you try these brand new Rovagnati snacks? Let us know in the comments and stay tuned to TechGameWorld.com for all the news about it. To buy video games at a discounted price, we recommend that you take a look at the Instant Gaming catalog.