Xiaomi is Official Partner of Artissima 2021

On the occasion of Artissima Internazionale d’Arte Contemporanea, the works created by the students of NABA, New Academy of Fine Arts involved in the cultural project “Xiaomi HyperCharge RestART” will be exhibited

Xiaomi, world leader in technology, confirms its commitment to the dissemination of art and culture by becoming Official Partner of Artissima 2021, the largest contemporary art fair in Italy, which will be held from 5 to 7 November 2021 in Turin in the spaces of the Oval at the Lingotto Fiere.

Xiaomi is Official Partner of Artissima 2021

Xiaomi: partner at Artissima 2021

In this special setting, the “Xiaomi HyperCharge RestART” project which saw the participation of a group of students and alumni of the Department of Visual Arts of NABA, New Academy of Fine Arts chosen by Ilaria Bonacossa, Director of Artissima Torino, as well as an exceptional mentor. Inside the fair Xiaomi will give life to an exhibition of all the creative works made by the crew, produced entirely with the Xiaomi 11T Pro smartphone.

Emanuele Cantò, Gaia de Megni, Wei Luo, Alex Parrotto, Federico Pellacani, Chiara Smedile and Marika Vitrani are the seven students who have had the possibility to participate in the three top-level masterclasses organized by Xiaomi and held by undisputed talents from the world of cinema – the director Mario Martone and the actor Salvatore Esposito – of design – the photographer Massimo Listri and Charley Vezza, Creative Director of Gufram – and of the fashion system – the Creative Director of the fashion house Kean Etro, the Fashion Director of GQ Italia Nik Piras and Colomba Leddi, Fashion Design Area Leader of NABA, Nuova Accademia delle Belle Arti – to then produce photographic and video content that will be presented at Artissima 2021.

Xiaomi is Official Partner of Artissima 2021

The project

The project, conceived by Xiaomi together with the design and editorial creativity company Il Prologo – founded by Paola Caterina Manfredi and Giovanni Audiffredi – was a real training course and came to life thanks to the revolutionary Xiaomi HyperCharge ultra-fast charging technology of the new Xiaomi 11T Pro flagship, combined with the idea that culture is able to quickly recharge people’s minds and spirits, as a true natural energizer. Davide Lunardelli, Head of Marketing of Xiaomi Italia states:

Being an official partner of Artissima confirms the desire to support emerging art through innovative technologies and to trigger winning synergies that can enable creativity and stimulate even the youngest. When we conceived the project, we chose to undertake, together with a group of students and some of the great ambassadors of Italian excellence, a path of training experimentation, fielding the potential of technology and the strength of all-round art. We are really proud of the result and we are equally proud to be able to admire it in one of the most important art exhibitions in our country.

To offer a further contribution to the dissemination of culture, Xiaomi in partnership with Artissima has decided to also assign a special “Xiaomi HyperCharge Award” to the artist under 35, selected from those presented by the Artissima galleries, whose project best communicates the role that innovation and culture can give to contemporary society. Davide Lunardelli, Head of Marketing of Xiaomi Italia:

Thanks to the three masterclasses, the children received multiple creative stimuli which they treasured to create real digital works of art simply through the help of Xiaomi devices; a concrete demonstration of how the different forms of contemporary art can harmoniously come together thanks to an exclusive enabler, technology.

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