Fujifilm lancia Instax SQ40: design rétro, formato di stampa più ampio e modalità selfie thumbnail

Fujifilm launches Instax SQ40: retro design, larger print format and selfie mode

Instax is the instant camera that allows you to capture your best moments and print them immediately, to share with friends and loved ones. Here are the news not to be missed.

Instax news: mini Evo takes on a more classic colour

INSTAX mini Evo combines the excitement and fun of analog instant camera capabilities with unparalleled digital photography technology to store, share and print images. With a refined look, from today you can choose with a black livery or in the new brown and silver version.

The uniqueness of mini Evo consists of the ten modes placed on the integrated lens and ten filter options for cinematic effects that offer 100 different combinations to express yourself and create unique and unrepeatable shots. Additionally, by printing on instax mini instant film, the mini Evo creates the highest quality instax instant print yet achieved at 600 dpi when printed directly from the camera.

mini Evo has a 3-inch LCD screen on the back, so you can select images, add frames, edit, print and adjust image settings. All this is supported by a built-in lithium-ion battery, to take up to 100 photos.

A Micro SD card slot ensures there’s adequate space to store images for later enjoyment, while the selfie mirror helps you get the perfect self-portrait every time.

INSTAX mini Evo Hybrid, in the “Brown” finish will be available from the end of June 2023 at the suggested retail price of 199.99 euros including VAT.


Instax Square SQ40 per un look total black

The SQUARE family of instant cameras expands with the arrival of INSTAX SQUARE SQ40designed for those who love a body with classic profiles and a technological heart.

It is equipped with the automatic exposure function to automatically detect the level of ambient light when you press the shutter button, optimizing shutter speed and flash output according to the scene. This allows even novice users of INSTAX instant cameras to produce high-quality, automatically adjusted photos, regardless of indoor or outdoor conditions.

Also, with the Selfie mode you can easily and comfortably shoot self-portraits and close-ups by rotating the lens after turning on the SQ40.

“Consumers love our classic-looking INSTAX mini 40 instant camera, so expanding the line with another classic-looking, yet SQUARE-sized instant camera made sense,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “INSTAX fans and others can now also enjoy their images reproduced on a larger format instant film with the SQ40.”

The classic design of SQ40, the timeless square format, is what characterizes it: a decisive style that invites those who own it to show off their own. Hence the claim created for this new model “Capture your true essence” with INSTAX SQ40. Usually, in fact, fashion is entrusted with the task of expressing our taste, however today we can say that each product presents an opportunity to declare one’s own style.

And that’s exactly what the new INSTAX SQ40 invites you to do, tell about yourself through every shot.

FUJIFILM INSTAX SQUARE SQ40 will be available from the end of June 2023 at the suggested retail price of EUR 149.99 including VAT.